Flying Cat podcasts · Hosted by Maeva Cifuentes
Straight talk from B2B leaders.
Unscripted conversations with the marketing and revenue leaders who own the number at B2B companies. Budgets, buy-in, pipeline and the calls they would make again.
Most recent episode · Executive ConversationsSep 23, 2025
From IPO prep to mid-market leadership: hard lessons in accountability with Rob Freedman
- 1Shifting brand priorities
- 2CFO as a key stakeholder
- 3Applying IPO rigor early
The shows
Browse every episode →FLAGSHIP SHOW
Executive Conversations
VPs, CMOs and CROs on budget narratives, executive buy-in, sales and marketing alignment and owning revenue.
2024 to 2025 · 31 episodesBrowse episodes →THE ARCHIVEThe SEO Growth Podcast
SaaS marketers share how organic search and content turned into signups and pipeline, with teardowns and playbooks.
2020 to 2023 · 102 episodesBrowse episodes →Leaders who have joined Maeva.
Rob FreedmanVP of Marketing, EZOKathleen BoothSVP of Marketing, PavilionRick EganCMO, Beyond Inc.Dan ChapmanVP of Sales & Marketing, DocNowIgor KranjcecVP of Marketing, FarseerJanet JaiswalCMO, BlueshiftAmir JabbariHead of Growth, BimeBazaarRachel WeeksFormer VP of MarketingNatalie NaikHead of Marketing, SharpLaunchMalte LandwehrVP of SEO, IdealoLindsay KelleyVP of Marketing, Sonar SoftwareJordan HwangVP of Marketing, OpenPhone
All episodes
Budget and buy-inFrom IPO prep to mid-market leadership: hard lessons in accountability with Rob Freedman
Rob Freedman, EZO
Budget and buy-inWhy CMO-to-CRO isn’t capitulation with Kathleen Booth
Kathleen Booth, Pavilion
LeadershipBuilding tech-savvy marketing leadership with Rick Egan
Rick Egan, Beyond Inc.
Sales and marketing alignmentRunning sales and marketing as one engine with Dan Chapman
Dan Chapman, DocNow
LeadershipLeading without authority with Igor Kranjcec
Igor Kranjcec, Farseer
Sales and marketing alignmentAligning marketing, sales and CS with Janet Jaiswal
Janet Jaiswal, Blueshift
LeadershipBalancing effectiveness and efficiency with Amir Jabbari
Amir Jabbari, BimeBazaar
AI in GTMMarketing’s Role in Training AI (and Teams) with Rachel Weeks
Rachel Weeks
LeadershipBreaking the D2C mindset: launching B2B marketing from scratch with Natalie Naik @ SharpLaunch
Natalie Naik, SharpLaunch
SEO and AI searchWhy SEO needs a seat at the exec table with Malte Landwehr @ Idealo
Malte Landwehr, Idealo
ExperimentationFailing fast: Embracing experimentation with Lindsay Kelley @ Sonar Software
Lindsay Kelley, Sonar Software
Budget and buy-inMarketing Marketing: Selling Your Ideas Internally with Jordan Hwang @OpenPhone
Jordan Hwang, OpenPhone
Budget and buy-inWhy GTM Leaders Should Sell the Strategy Before the Budget with Hannah Garner @ Arctic Shores
Hannah Garner, Arctic Shores
Sales and marketing alignmentHow to align marketing and sales for shared accountability with Silvia Valencia @ Docebo
Silvia Valencia, Docebo
Budget and buy-inWhy Internal Buy-In is the Hardest Sale with Charlie Riley @OneScreen
Charlie Riley, OneScreen.ai
LeadershipFrom hesitation to a $3M GTM overhaul: The turning point with Mark Huber @UserEvidence
Mark Huber, UserEvidence
LeadershipBuilding trust and authenticity in B2B marketing with Ana Laura Zain @Pentaleap
Ana Laura Zain, Pentaleap
Budget and buy-inInternal Marketing Strategies for GTM Leaders: Matt Klingbeil’s Perspective @Rhombus
Matt Klingbeil, Rhombus
Budget and buy-inRewriting the GTM Playbook: Hard Conversations and Budget Narratives with Mohamed Reza @Aavenir
Mohamed Reza, Aavenir
Budget and buy-inEarning a seat at the table: showcasing marketing’s impact with Lauren Lang @UpLevel
Lauren Lang, UpLevel
LeadershipBuilding influence without direct authority in marketing with Shana Haynie @MoEngage
Shana Haynie, MoEngage
Budget and buy-inThe dynamics of reporting to different stakeholders with Lisa Vecchio
Lisa Vecchio, Aircall
Budget and buy-inCreativity on a budget with Jobylon’s Tove Hernlund
Tove Hernlund, Jobylon
Budget and buy-inCrafting the perfect pitch with Devin Reed @theReeder
Devin Reed, the Reeder
Sales and marketing alignmentStrategic Alignment: From Vision to Execution with William Chia @Styra
William Chia, Styra
ExperimentationMarketing Experimentation: Taking Risks with Chris C. Anderson @Greenslate
Chris C. Anderson, Greenslate
SEO and AI searchFrom Traffic to Tangible Results with Jakub Rudnik @Softr
Jakub Rudnik, Softr
Sales and marketing alignmentAligning Marketing and Sales with Gustav Wallberg @Republiken
Gustav Wallberg, Republiken
LeadershipFrom Creative to Operational: Julien Sauvage’s Marketing Journey @Clari
Julien Sauvage, Clari
SEO and AI searchTransforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix
Ran Yosef, Glassix
Budget and buy-inSecuring Marketing Budget and Executive Buy-In with Mick Essex @POWR
Mick Essex, POWR
Content strategyThe Secrets Behind Building a B2B Newsletter That People Love with Alex Ross
Alex Ross
Content strategyHow BoostUp Built a New Strategic Narrative and Launched in Under 60 Days with Aaron Janmohamed
Aaron Janmohamed, BoostUp AI
Content strategyMake remarkable content with the LEMA framework: Blog post teardown with Lily Ugbaja
Lily Ugbaja
SEO and AI searchHow Brand24 Saw 4000% Keyword Growth In 3 Months with Justyna Dzikowska
Justyna Dzikowska, Brand24
Growth and GTMFrom SaaS Marketing Manager to VP or C-Level: Here’s The Gap You Need to Bridge with Carter Severns
Carter Severns, Place
Content strategyEasy Mode Content Structure For B2B with Liam Bartholomew @Cognism
Liam Bartholomew, Cognism
Content strategyLeveraging AI with a Human-Focused Content Strategy with Adam Sockel @Orum
Adam Sockel, Orum
SEO and AI searchProduct-led Content: Creating Engaging Product Content with Dr. Fiorenza Dossetto
Fiorenza Dossetto, Postmark
Content strategyWhen You’re Not Marketing To Marketers: How SaaS Marketers Can Use Video Content to Learn About Their Market with Sam Morris @Payzaar
Sam Morris, Payzaar
SEO and AI searchHow Outplay Turned a Branding Campaign Into a Lead Gen Machine with Sandeep John @OutplayHQ
Sandeep John, Outplay
SEO and AI searchHow Gomada Grew From 0 to 300 Signups From Organic In Under a Year with Julian Schaaf @Gomada
Julian Schaaf, Gomada
Content strategyScaling video content production for SaaS companies with Rishabh Bhandari @Content Beta
Rishabh Bhandari, Content Beta
SEO and AI searchLeveraging Customer Research Like a Product Marketer with Tara Panu @VoiceFlow
Tara Panu, Voiceflow
Growth and GTMA CMO’s First Year at a $2.4B Valuated SaaS
Andrew Davies, Paddle
SEO and AI searchSEO agency vs. in-house?
SEO and AI searchHow to report your SEO efforts to leaders w/ Usman Akram
Usman Akram, Flying Cat
SEO and AI searchWhy higher search volume does not guarantee qualified traffic, with Ben Pages @FeatureUpvote
Ben Pages, Feature Upvote
SEO and AI searchMeasuring your SEO results w/ Maeva Cifuentes
SEO and AI searchHolistic SEO: the FCM approach to organic growth w/ Maeva Cifuentes, CEO @FCM
Content strategyHow to 4x Reach With Repurposing: A Playbook, w/ Casey Hill @Bonjoro
Casey Hill, Bonjoro
Content strategyHow iGMS Used Content to Scale From Near-0 Budget to a Leading SaaS Company
Inna Shevchenko, iGMS
SEO and AI searchGoogle Search Console Keyword Mining & B2C e-commerce with Marcos Sabino
Marcos Sabino, TravelPerk
Content strategySuccessful Content Plays with Erin Balsa: Metrics, High-Intent Leads, and MQLs
Erin Balsa, Erin Balsa Content Marketing
Content strategyBuilding a podcast community: Klue’s network success w/ Adam McQueen
Adam McQueen, Klue
SEO and AI searchCrafting a successful keyword and content strategy for organic growth w/ Farzad Rashidi
Farzad Rashidi, Respona
SEO and AI searchHow to use attribution to see ROI from content and SEO w/ Steffen Hedebrandt
Steffen Hedebrandt, Dreamdata
SEO and AI searchHow creating the right content can lead to exponential organic growth w/ Vuk Vukosavljevic
Vuk Vukosavljevic, lemlist
SEO and AI searchHow balancing strategic SEO and thought-leadership content is the sustainable way to grow W/ Andrea Skarica
Andrea Skarica, Mixmax
Growth and GTMWhy customer-led growth is your secret sales superpower W/ Firaas Rashid
Firaas Rashid, Hook
SEO and AI searchHow to use social media for organic B2B growth w/ Kate Erwin
Kate Erwin, Contractbook
SEO and AI searchLeveling up your organic content strategy w/ Emilia Korczynska
Emilia Korczynska, Userpilot
Growth and GTMHow to be a Demand Gen Marketer w/ Max Eiden
Max Eiden, hey.ad
Growth and GTMChannel remarketing as a B2B business model w/ Stewart Townsend
Stewart Townsend, Podcast Hawk
Content strategyHow to monetize your podcast and build a business w/ Wil Slickers
Wil Slickers, Hospitality.FM
Content strategyThe cross-functional role of content in an organization W/ Lauren Lang
Lauren Lang, Constructor
Growth and GTMGetting started in ABM without an expensive tech stack
Nick Bennett, Alyce
Growth and GTMBuilding revenue teams that drive success W/ Ashley Levesque
Ashley Levesque, Banzai
Content strategyHow to create genuinely useful thought leadership content at scale w/ Brooklin Nash
Brooklin Nash
Growth and GTMThe right way to create competitor pages that drive revenue
Federico Jorge, Stack Against
Growth and GTMA Deep Dive into Product-Led Growth w/ Breezy Beaumont
Breezy Beaumont, Correlated
Growth and GTMHow to create a company culture that puts you ahead of the pack, with Adam Harris
Adam Harris, Cloudbeds
Growth and GTMHow to be a Product-Driven Marketer w/ Camille Trent
Camille Trent, Dooly
Growth and GTMDriving Growth w/ Jay Desai: Waitlists, Pricing Strategies, and Technology
Jay Desai, Captivate Talent
Growth and GTMFundraising Pitfalls & Upskilling with Foti from GrowthMentor
Foti Panagiotakopoulos, GrowthMentor
Growth and GTMPrioritizing Product-Market Fit with Richie Khandelwal
Richie Khandelwal, PriceLabs
Content strategyFinding Great Writers & Producing Thought Leadership w/ FCM Editor Robert Beames
Robert Beames, Flying Cat
Content strategyAI as a Powerful Content Marketing Tool with Pankil Shah
Pankil Shah, Outranking.ai
Growth and GTMHow to Build and Manage a Profitable Sales Team with Ryann Dowdy
Ryann Dowdy, Social Sellers Academy
Growth and GTMThen & Now: RMS in Vacation Rentals with Sarah Franzen
Sarah Franzen, Natural Retreats
Growth and GTMIntegrating a Marketing Team into a Business with 1plusX
Sara Stella Lattanzio, 1plusX
Growth and GTMGet Ahead in the Vacation Rental Industry with Julie George
Julie George
Growth and GTMAdd Meaning to Your Brand With Inclusivity with Kelly Odor
Kelly Odor, Bookster
Growth and GTMDecoding the Mysteries of Outbound Marketing with Adam Lambert
Adam Lambert, RevBoss
Growth and GTMReferral Marketing Tips & Tricks from ReferralCandy
Raul Galera, ReferralCandy
Growth and GTMGetting the right Brand Messaging for your Business with Diane Wiredu
Diane Wiredu, Lion Words
Growth and GTMPutting Fun into Fundamentals of B2B Marketing with Travis Tyler
Travis Tyler, PandaDoc
Growth and GTMDefining Marketing Beyond Numbers & Promotions with CEO Steve Lamar
Steve Lamar, PromoPrep
SEO and AI searchGetting Vocal for Local Businesses with John Vuong, Local SEO Search Founder
John Vuong, Local SEO Search
Growth and GTMInsights from an Industry Expert on Vacation Rental Giants like Vrbo and Airbnb
Thibault Masson, Rental Scale-Up
Growth and GTMRebels with a Good Cause: An Interview with Joy Ritter & Wes Melton from Pulse Nokori
Joy Ritter and Wes Melton, Pulse Nokori
Content strategy‘A Content System Beats Content Ideas’, An Interview with Brad Smith, CEO at Wordable and Codeless
Brad Smith, Wordable and Codeless
Growth and GTMEstablishing Purpose to Add Meaning at Work. An Interview with Stephanie Grawehr, Marketing Manager at Alaya
Stephanie Grawehr, Alaya
Growth and GTMThe Strategy and Process in Making Salesflare the #1 CRM on Product Hunt, with Jeroen Corthout, Co-founder of Salesflare
Jeroen Corthout, Salesflare
Content strategyStorytelling; an underrated buzzword in the eyes of a Content Marketing Lead, Jon Thor Sigurleifsson
Jon Thor Sigurleifsson, Scrive
SEO and AI searchFearless. Unfiltered. Inspiring. In conversation with Chima Mmeje, freelance SEO copywriter and Founder, Zenith Copy
Chima Mmeje, Zenith Copy
SEO and AI searchOrganic content marketing is a journey, not a destination. An interview with Growth Marketer Ognjen Bošković
Ognjen Bošković, ContentDistribution.com
Growth and GTMThe value & benefits of building a personal brand! An interview with Mackenzie Kearnan, Marketing Manager at Autohost
Mackenzie Kearnan, Autohost
SEO and AI searchThe Art Of Selling ‘Peace Of Mind’ To Your Clients, with Organic Growth Marketing CEO Nigel Stevens
Nigel Stevens, Organic Growth Marketing
SEO and AI searchHow ClusterAI is shaping the future of keyword research methods with Nick Jordan, CEO, ContentDistribution.com
Nick Jordan, ContentDistribution.com
Growth and GTMThe Importance of Mental Health and Boundary Setting as a Business Owner with Oliva Co-Founder, Sançar Şahin
Sançar Şahin, Oliva
Content strategyHow Hotjar Runs and Built a Fully Remote Content Team
Tawni Sattler, Hotjar
Content strategy3 Content Marketing Genres Every B2B Company Needs
Josh Spilker, Growthcontent.io
SEO and AI searchSEO Optimization in the Short-Term Rental Industry, With SEO Consultant Damian Sheridan
Damian Sheridan, The Book Direct Show
Growth and GTMHow Your Business Can Benefit from Your Mistakes with Chris Maughan, CEO of I-PRAC
Chris Maughan, I-PRAC
Growth and GTMChoosing Effective Marketing Channels with CGO Oren Greenburg
Oren Greenburg, Kurve
Content strategyHow Boostly Grew Their Traffic by 200% By Leveraging Their Podcast with Mark Simpson
Mark Simpson, Boostly
Growth and GTMFrom 0 to Market In Months: An Interview With The Founder of Revyoos, Christophe Salmon
Christophe Salmon, Revyoos
Content strategyBenchmark Report: How Lodgify Built Its Content Marketing Strategy with Carla Chicharro
Carla Chicharro, Lodgify
Growth and GTMSimon Lehmann on Consulting Secrets and Forecasts About Vacation Rental Tech
Simon Lehmann, AJL Atelier
Growth and GTMJasper Ribbers On How STR Operators With Hundreds Of Listings Choose Tech
Jasper Ribbers, Get Paid for Your Pad
Growth and GTMFlorian Montag on Hoteliers and How They Choose Software: State of The Industry
Florian Montag, HotelHero
Growth and GTMIdentifying the Gaps in Your Marketing Efforts with Laurie Kelly
Laurie Kelly
Growth and GTMWhy Do We Keep Screwing Up Demos?
Ed Jaffe, Demo Solutions
SEO and AI searchLeveraging Your LinkedIn Networks To Generate More Sales
Belinda Aramide
Growth and GTMHow SaaS Companies Can Give the Perfect Demo
Matt Wolach
Growth and GTMCEO of TheHouseMonk Forecasts the Future of Technology in Real Estate
Ajay Kumar, TheHouseMonk
Growth and GTMShort-Term Rental Operators Are Still Buying Tech: Matt Landau’s Tips For VRTech Companies
Matt Landau, VRMB
Growth and GTMThe Secrets to Running a Facebook Group With 15k+ Members
Tanya Hayles, Black Moms Connection
Content strategyHow to Use Strategic Narrative to Solve Your Customers’ Pain Points
Zineb Layachi, Adinton Technologies
Growth and GTMHow to Align Sales and Marketing to Reach Revenue Goals
Larry Long Jr., Teamworks
SEO and AI searchThe Secrets About Link Building They Never Told You
PageRank
Growth and GTMHow to Use Conversational Chatbots and Still Build Authentic Relationships
Content strategyThe End of Done-For-You Marketing: How and Why to Involve C-Levels in Your Marketing
Joe Sullivan, Gorilla 76
Growth and GTMRentals United’s Secret To Growing Their Vacation Rental SaaS
Vanessa de Souza Lage, Rentals United
SEO and AI searchUsing Your Own Community to Increase Organic Reach by 250%
Kevin Markowski, Spitche
Growth and GTMHow a Personal Brand Always Generates More Revenue Than a Company Brand
Dot Lung
Growth and GTMHow to Get Everyone In Your Team Involved In Customer Persona Development
MJ Peters, Firetrace
Growth and GTMBreaking Down SaaS Sales Funnels With Jake Stainer
Jake Stainer, Outreach Humans
Content strategyThe Hostfully Founder Story: From A Free Product to a Powerful SaaS
Margot Schmorak, Hostfully
SEO and AI searchHow Lemlist Created a Bootstrapped Linkbuilding Machine
Growth and GTMKeeping Your Remote Team Healthy and Motivated: A Chat with Sanctus
Content strategyHow Typeform’s Branding Experiments Guided Its Product and Content Strategy
Alex Antolino, TypeformTry a different search or topic.
Your host
Hosted by Maeva Cifuentes, Founder and CEO of Flying Cat.
Maeva leads SEO and AI search strategy for B2B SaaS companies including D2L, Klaviyo, CoVet and Blue J. On both shows she asked leaders the questions their boards ask them.
About Maeva →The Search Spot
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