OUR PROCESS
How Flying Cat works.
One strategist from the first call to every quarterly review. Maeva Cifuentes sets the strategy, owns the plan and presents every result, and senior specialists carry out the work.
“The person in the room during Phase 1 is the person in the room a year later.”Maeva Cifuentes, Founder and CEO
THE STRATEGIC PROCESS
The strategy comes from your buyers and your market.
The strategy comes out of your data, your customers and search demand. Proposals commit to the method, and Phase 1 produces the plan.
01What your buyers askSales calls, support tickets and interviews with your team come first. That language is then checked against search demand and the questions buyers put to AI assistants.
02What you can winFor each question, we find who ranks in search, who AI assistants name, and which sources those answers draw from. You get a ranked list, including what to leave alone.
03What to do with what you ownThe biggest return often comes from restructuring existing pages. Page level, cluster level and site level, plus refresh cycles and technical access for AI crawlers.
04How you know it workedSignups and demos from organic and AI referral sit at the top. AI visibility comes next. Rankings, traffic and citations explain the movement.
ONE PLANSearch and AI answers are planned together, because a move that lifts one while hurting the other costs you both.
BEFORE YOU SIGN
Your proposal starts with research on your site.
After the first call, Maeva studies your market before writing a word of the proposal. Each research pass fits the company, so the questions it answers change from one proposal to the next. You get a 5-page proposal with the findings, the plan, the timeline, the team and the terms.1
A 30-minute discovery callYour goals, markets, buyers and what has worked so far.
2
A research passSearch and AI visibility, your site structure and the competitors buyers compare you with.
3
A 5-page proposalThe opportunity, the approach, the scope, the price and the next steps. Valid for 14 days.
PHASE 1 · WEEKS 1 TO 5
The Strategy Launch.
Three to five weeks, depending on site size and how quickly access arrives. Quick technical wins can start in week 2.
WEEK 1Kickoff and baselineTool access, customer research and your baseline report across search and AI answers
WEEK 2Audits beginThe technical audit and the full content audit start
WEEK 3Competitor analysisWhat competitors do and win, plus a working session with your team
WEEK 4Technical planThe fix list reviewed with your developers, roadmap drafted
WEEK 5ReadoutFinal deliverables and the executive readout
WHAT PHASE 1 COVERS
1
A full technical audit and planCrawling, indexing, site speed, schema and AI crawler access, ranked by impact into a fix list.
2
Work with your developersWe walk your developers through each fix, write the tickets and check the work once it ships.
3
A baseline reportWhere you stand today in search and AI answers, so every result after this has a starting point.
4
A full content auditEvery page gets an action, so you build on what already exists before anything new gets written.
5
A full competitor analysisWhat competitors have been doing, what they win, and where Flying Cat can take a different route.
WHAT YOU WALK AWAY WITHA plan your team can act on.The baseline report, the technical audit and plan, the content audit workbook, the competitor analysis and a prioritized 90-day roadmap.$5,000 one time. It stands alone, with no obligation to continue.
PHASE 2 · EVERY MONTH
Strategy, execution plans and performance feedback.
Content and placements serve the strategy. The strategy is what you are buying.
STRATEGYThe plan, kept current
- Founder-led strategy and direct access to Maeva
- Cluster map and prompt set, maintained
- Competitor monitoring across search and AI answers
- Quarterly strategy refresh and 90-day roadmap
EXECUTION PLANSThe work, scoped and shipped
- Briefs, content and page refreshes
- Internal linking strategy and execution
- Earned media and citation placements
- Technical direction, with dev support as needed
PERFORMANCE FEEDBACKWhat worked, and what changes
- AI visibility tracking across nine platforms
- Monthly SEO and AI visibility report
- Rolling content monitoring and audits
- Quarterly business review
EVERY PIECE FOLLOWS THE SAME PATH
1Topic approved in your portal→2Brief→3Outline, reviewed by the editor→4Draft by a senior writer→5Your final review→6Published and linked
BRONZE REFRESHA light updateNew keyword variants, internal links, a better title and fresh dates on a page that already performs.
SILVER REFRESHA structural reworkNew sections, comparison tables and stronger calls to action on a page that ranks and underconverts.
GOLD REFRESHA full rebuildA priority page rebuilt from the brief up, kept on its URL so it keeps its authority.
THE EDITORIAL PROCESS
Senior writers, an editor and one consistent standard.
Every piece goes through research, an editor and two approvals with your team, so content lands on the first or second draft.
FINDING YOUR WRITERSMatched to your sector, vetted before they start.
- 1Writers come from a vetted network of senior B2B SaaS freelancers, many of them former in-house content marketers and journalists.
- 2Each one is matched on industry experience and writing style, from fintech and HR tech to procurement and developer tools.
- 3New writers complete a paid test piece and an editor review before they join a client account.
- 4You see samples from your assigned writer before work starts. If the style feels off after the first few pieces, you get a new writer at no extra cost.
1
Research before writingCompetitor and search analysis, AI answer review and a detailed brief, so the writer knows what success looks like.
2
Expert interviewsYour product experts, sales team and customers supply the insight that exists nowhere else.
3
A brand bibleYour voice, terminology, positioning and every piece of feedback, kept in one place so you give feedback once.
4
Editor review at two stagesThe editor reviews the outline and the draft before either reaches you.
5
Two approvals with your teamYou approve the outline, then the final draft, inside your portal.
OUTREACH AND EARNED MEDIA
Getting named where buyers and AI assistants look.
AI assistants build answers from third-party sources. Outreach puts your brand in those sources, so the budget splits between content and placements.
BRAND MENTIONSListicles and roundups AI assistants citeYour brand added to the "best tools" pages that AI answers draw from, chosen by where your competitors already appear.
ANCHOR-TEXT LINKSLinks that lift competitive pagesRelevant articles linking to the pages you need to rank, with the anchor text that helps them rank.
LOCAL PLACEMENTSLinks in your new marketsNative outreach for France, Germany, Spain and Italy as you expand internationally.
HOW IT RUNS
- 1Phase 1 builds the citation target list from where competitors appear and you are missing.
- 2Your outreach specialist pitches and negotiates each placement.
- 3You approve every placement before it goes live.
- 4Publisher fees pass through at cost, and every placement shows in your portal.
PACE TIERSChoose how fast the roadmap ships.
| Pace | Content per month | Placements per month |
|---|---|---|
| Sprint | 12 to 16 | 3 to 7 |
| Standard | 7 to 8 | 2 to 5 |
| Starter | 4 | 1 to 2 |
HOW WE PRIORITIZE
Out of a thousand options, a handful move pipeline.
Every opportunity is scored on business impact, search and AI opportunity, and effort.
1Bottom-funnel firstPages that bring buyers come before pages that bring browsers. Comparison, alternative and category pages lead the plan.
2Quick wins before new pagesA page in position 11 gets optimized before anything new gets written. Existing pages already carry authority.
3Technical blockers firstIf search engines or AI crawlers struggle to reach your pages, that gets fixed before new content ships.
EVERY 90 DAYS
The quarterly business review.
A step back from the monthly cycle. Maeva sends the deck 24 to 48 hours ahead, then leads a 60-minute working session with your leadership.- AI presence by platform and against competitors
- Cluster health and citation ownership
- Rankings on your commercial terms
- Signups and demos from organic and AI referral
- A competitor scan
- Three to five recommendations and the next 90-day plan
SAMPLE QBR · Q3Northwind Analytics, a demo B2B SaaS
DEMO · SAMPLE DATAEXECUTIVE SUMMARYLast quarter we bet that refreshing the pages AI assistants already cite would turn citations into recommendations. AI presence nearly doubled, and demo requests from organic and AI referral rose 22%.
14% → 26%AI presenceShare of tracked prompts naming the brand
+22%Demo requestsFrom organic and AI referral
6 of 9Clusters connectedUp from 2 at the Strategy Launch
+41%Refreshed pagesClicks on 18 bronze refreshes
RECOMMENDATIONS
- Silver refresh on 12 comparison pages that rank and underconvert
- Build the compliance cluster a competitor leaves open
- Add 6 placements on the roundups AI answers cite
NEXT 90 DAYS
- Month 1 · comparison page refreshes
- Month 2 · compliance cluster, 5 pages
- Month 3 · placements and the next audit
WHO DOES THE WORK
A founder-led team of senior specialists.
Flying Cat keeps a small client book by choice, so the seniority you buy is the seniority you get.
STRATEGYMaeva Cifuentes, Founder and CEOSets the direction, owns the cluster map and prompt set, writes the audit synthesis, builds the quarterly plan and presents every review.
WRITINGSenior writers and editorsWriters matched to your sector, and an editor who checks every piece against your style guide.
OUTREACHOutreach specialistBuilds the target list into placements, from pitch to publication.
AS NEEDEDTechnical and dev supportBrought in for migrations, schema, site speed and template changes.
WHERE EVERYTHING LIVES
Your client portal, inside ClickUp.
ApprovalsDeliverablesUploadsReports
Comparison page refresh
Silver refresh · Due Oct 24AWAITING YOUR APPROVAL
Silver refresh · Due Oct 24AWAITING YOUR APPROVAL
Compliance cluster pillar
New page · Due Nov 7IN PRODUCTION
New page · Due Nov 7IN PRODUCTION
Roundup placement, SaaS review site
Placement · Approved Oct 10PUBLISHED
Placement · Approved Oct 10PUBLISHED
ALONGSIDE THE PORTAL
- Slack for daily questions, with approval reminders sent there
- A monthly report with a written narrative
- A monthly strategy call, plus weekly check-ins early on
- Google Drive for strategy documents
HOW WE USE AIHuman writers on every published page.AI handles research at a scale a human team cannot reach, such as crawling sites, mapping links and clustering content by meaning. Custom skills encode your product, buyers, voice and claim rules, so every brief meets the same standard.
WHAT WE MEASURE
Signups and demos come first.
“A green ranking dashboard next to flat conversions is a failed quarter, and we would rather say so.”Maeva Cifuentes
TERMS IN BRIEF
- Strategy Launch, $5,000 one time, paid in advance
- Four-month commitment, including the Strategy Launch
- Then a rolling 60-day notice
- Monthly invoices, paid before work begins
- Yearly contracts paid up front earn a discount
See this process applied to your site.Book a 30-minute discovery call. Your proposal starts with research on your market.
Get a proposal