The Secrets Behind Building a B2B Newsletter That People Love with Alex Ross.

Welcome to another episode of The SEO Growth Podcast! This time, we talk with Alex Ross, a Content Marketing Head, about the tenets for the success of a company newsletter.

We chatted with Alex Ross about making your newsletter feel like a magazine off a shelf. Alex chats to us about her time at Clearbit and how she contributed to the wide success of their monthly newsletter. She provided us with practical tips for creating a newsletter that resonates with your audience like lacing in pop culture references, catchy subject lines, and keeping it light and fun. She also shared her process for producing newsletters, like ensuring there is an editor who goes through everything with a fine-toothed comb and injects the company’s tone of voice into the piece. She also discusses the importance of receiving and incorporating reader feedback. We also talk about the importance of switching up topics and seeing what becomes most popular with your readers. Tune in to find out how to write the perfect company newsletter!