Vertical SaaS SEO in your buyers' own words
When you need a partner who knows how to market to a narrow audience. We learn your trade, interview your experts and build the pages those buyers look for in Google and in AI answers.
Led by Maeva Cifuentes, Founder and CEO
HOSPITALITY SOFTWARE
Generic SEO playbooks break in a niche market.
The volume looks like zero
Your best keywords show 10 searches a month, so keyword tools push them to the bottom of the list.Writers miss the trade details
A vet, a tax pro or a property manager spots a wrong term in the first line and leaves.Your experts are busy
Every page needs a clinician, an accountant or an ops lead to check it, and drafts wait in the review queue.Small markets reward depth over volume.
We built Flying Cat on niche B2B markets, starting with software for translation agencies.
Buyer intent beats volume
Twenty searches from property managers are worth more than two thousand from students. We rank every topic by fit and intent.Your buyers' words
We take the vocabulary from your sales calls and your users. Vets search for SOAP notes, property managers search for noise monitoring, and your pages use those exact terms.AI recommends specialists
A vet who asks ChatGPT for a scribe gets a short list of tools in the answer. We work to put yours on that list.We have worked inside these markets.
A sample of the verticals we have worked in. In a new market, we build the knowledge with your experts before we write.
Operto, Minut, Hostfully, Hospitable, Breezeway, Autohost, RueBaRue, Host Tools, Avantio, RentalReady and FlexKeeping
Our deepest vertical. At one point, the top five Google results for "how to get more Airbnb bookings" all belonged to sites we had worked on.CoVet
An AI scribe for vets in North America and France. CoVet leads AI share of voice in France with 554 AI citations, against 178 for its competitors combined.Yuma AI, Route, Juni and an ecommerce marketing platform
Software built for online stores. The ecommerce marketing platform tripled its top-3 rankings in France and grew conversions 60%.Blue J
AI tax research for accountants. Every page goes through a legal and accuracy review before it ships.Hawk.ai, B2Broker, B2BinPay and B2Prime
Software for banks, brokers and payment firms, where buyers search for terms like money mule and merchant fraud.LSP.expert
Project management software for translation agencies. Maeva started her career in translation, so this was the first trade we knew from the inside.How we approach your vertical SaaS
Vocabulary map
Your product terms matched to the words buyers type, taken from sales calls, support tickets and expert interviews.
Keywords ranked by fit
Low-volume keywords ranked by buyer intent, so the topics closest to a demo or signup go first.
Bottom-funnel pages
Product, alternatives, comparison, segment and template pages for the buyers closest to a decision.
Expert interviews
Short interviews with your experts, turned into the quotes and trade details that make each page credible.
Expert sign-off workflow
Topic approval, glossary checks and legal or clinical review, built into the schedule from day one.
AI recommendation tracking
How often AI assistants recommend you for the prompts your buyers ask, tracked every month.We learn your market before we write a word.
Clients have reported spending four to eight hours a month working with our team, including expert interviews and approvals.
Brand and product survey
Your team fills in a survey on your product, buyers and competitors before kickoff, then we walk through it on a deep-dive call.Expert interviews
We interview your clinicians, accountants or ops leads on a short call, and their answers go into the pages.Buyer vocabulary
We mine your sales calls and support tickets for the exact words buyers use, then build the keyword map from them.Expert sign-off
Your experts approve topics before writing starts. At CoVet, the medical team signs off every topic.A plan for your market inside your first 30 days.
We start with the pages closest to a purchase, then build out from there.
Maeva owns the strategy on your account, and senior strategists carry it from audit to report.
Kickoff
Your product survey, a deep-dive call on your trade and tool access.Discovery
Expert interviews, sales call review and a competitor scan.Strategy
Your vocabulary map and page priorities, presented live.First pages
Briefs go out, and your experts approve the first topics.Publish, review, measure
New pages each month, with rankings, AI recommendations and leads in every report. Clients start to see movement within 60 days.Big wins in small markets.
Operto grew revenue 4x in twelve months, with organic search as the top inbound driver
Read the case studyMinut grew relevant organic traffic 293% in seven months
Read the case studyCoVet earned 554 AI citations in France, against 178 for its competitors combined
An ecommerce marketing platform tripled its top-3 rankings in France and grew conversions 60%
Read the case study"It has been so refreshing to work with a service provider who is every bit as good as they say they are... even better."
Teams in niche markets on working with us.
"We're a small and hyper-specialized project management SaaS platform. [...] The content she writes is interesting and thorough, and keeps the audience's pain points in mind."
Founder, LSP.expert
"Maeva has gone above and beyond. She does high quality work and is very responsive. Highly recommended."
Founder and Developer, Host Tools
"Since we started working together, my traffic has grown by 40% and I had to upgrade my mailing list package because I've been getting too many subscriptions!"
Short-term rental revenue expert, Get Paid For Your Pad
"I highly recommend her, both in terms of quality of work and professional engagement, especially if you are from the localization industry."
Localization industry executive
Built for software that serves one trade.
Horizontal SaaS works well with us too. If you sell to every industry, our core SEO service runs with the same team.
A strong fit
Software built for one industry or trade, sales-led or product-led.A market where your best keywords show small search volumes.Experts on your team who can check trade details for a few hours a month.A better fit elsewhere
A vertical so niche you have fewer than 1000 potential buyers.A brand-new category that buyers have yet to name, so search demand is still forming.Teams that are secretive about their product positioning and messaging and won't share insights with their agency.How this compares with a generalist agency or an in-house hire.
Engagements start at $4,000 a month.
Strategy, content, technical SEO and AI search work come together in one retainer. The monthly price depends on three things.
Clients start to see movement within 60 days.Questions buyers ask us on the first call.
Our keywords show almost no search volume. Is SEO worth it for us?
Yes, if we can find any sign that your buyers search, even if it is only a handful of people. In a niche market, search volume always looks low, and it says little about the traffic a page can earn. One page usually ranks for many keyword variations, so a page that matches what your buyer searches for brings in more visits than any single number suggests. AI search adds even more ways to ask the same question, which makes search volume a weaker metric every year.
Have you worked in our industry?
We take the time to learn every industry we work in. We have yet to cover every niche, so we study yours and find writers who know it. It works even better if you can share product documentation and give us access to experts on your side.
Which pages do you start with?
We start with the pages for buyers closest to a decision, like product, alternatives and comparison pages. For Operto, the first pages targeted searches like hotel door locks, and those pages became its top source of organic conversions.
How does AI search change things for niche software?
A buyer who asks an assistant for the best tool for their trade gets a few vendor names in the answer. We track how often you get recommended, then build the pages and third-party mentions that put you on that list.
How much time do our experts need to give?
Clients have reported spending four to eight hours a month working with our team. That time sits with your main point of contact. If you are open to involving your internal experts, a one-hour quarterly call can cover every topic for the quarter.
Our content needs legal or clinical review. How do you handle that?
We arrange the review workflow case by case. For CoVet, the medical team signs off every topic before writing starts. For Blue J, every page goes through a legal and accuracy check before it ships. We work with your team to agree on guidelines up front and keep review as frictionless as possible.
Do your writers know our trade?
We do our best to match you with writers who have covered your field or an adjacent one. An editor checks every piece, and we keep a running record of your terminology, guidelines and expert feedback.
How long until we see results?
Clients start to see movement within 60 days. Early movement means new pages indexed, rankings climbing on priority pages and new AI mentions. Demos and signups follow once those gains hold.
Can you cover our other markets and languages?
Yes. We work in French, German, Spanish and Italian as well as English. CoVet runs in North America and France with us.