Flying Cat
Case studies/Vertical SaaS SEO
MinutCASE STUDY

How Minut grew B2B traffic 293% in seven months

Minut is a property operations platform that helps property managers and owners monitor and protect rental properties, from vacation rentals to hotels. It published blog posts and case studies, yet organic traffic stayed flat.

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By Maeva Cifuentes, Founder and CEO · Published December 2024 · 4-minute read
293%growth in relevant organic trafficSeven months
49 → 485non-branded keywords in the top 3In under a year
+13,000new monthly organic visitorsIn under a year
Minut · 293% more relevant organic traffic · 49 → 485 top-3 keywordsGet a proposal
CLIENTMinut
MARKETProperty management software
SERVICESFull-service SEO
TIMELINE7 months
"We will started 3,000 views a month roughly in October, and then in July we were already at 12,000. So a massive increase."
ADAlice Dodd
Senior Content Marketing Manager, Minut
THE CHALLENGE

Minut published content, yet traffic stayed flat.

01

Little time for SEO

Minut launched into a competitive market, and the team had little time or budget for SEO.
02

Flat organic traffic

Blog posts and case studies went live, yet organic traffic showed no steady upward trend.
03

A small team with big goals

The team grew steadily but needed outside support to reach its organic traffic goals.
WHAT WE DID

What we changed to grow Minut's organic traffic.

Each move links to the service behind it, so you can see what a program like this includes.

01

Re-optimized pages that drew little traffic

We reworked existing content to bring in traffic and build brand awareness.SEO STRATEGY →
02

Targeted the long tail buyers search

We focused on long-tail keywords Minut's buyers search before a purchase.SEO STRATEGY →
03

Built top-funnel expertise

Top-funnel content positioned Minut as an expert in short-term rentals.CONTENT CREATION →
04

Created competitor comparison pages

Comparison pages put Minut in front of buyers searching for its competitors.CONTENT CREATION →
05

Used historic data to pick refreshes

Clicks, impressions and positions showed which pages had slipped and which were close to page one.ANALYTICS AND REPORTING →
RESULTS

Minut grew from 3,000 to 12,000 monthly views in nine months.

RELEVANT NON-BRANDED KEYWORDS IN THE TOP 3
49
StartBefore Flying Cat
485
Under a yearAfter
IN SEVEN MONTHS293%growth in relevant organic traffic.The program also added $10k in monthly traffic value.
1,900new relevant keywords in the top 10
+65%of all targeted keywords on Google's first page
$10kmonthly traffic value added
Figures as published in the original case study, from the client's analytics and Search Console.
VERTICAL SAAS SEO

Reach the buyers in your vertical.

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Reach the buyers in your vertical.

WHAT HAPPENS NEXT 1. A 30-minute call about your markets and goals. 2. We show you the gap and what we would do about it. 3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal