Pages that bring in buyers, written by people who know your market
Specialist writers produce your comparison pages, solutions pages, landing pages and blog articles from briefs built on buyer data. A dedicated senior editor holds every piece to your style guide.
Led by Maeva Cifuentes, Founder and CEO
Leapsome
Mixmax
Publishing more stopped working.
AI answers the easy questions
The how-to posts that used to bring traffic now get answered before anyone clicks.Drafts sound like everyone else
Generic copy says nothing your buyers can only get from you.Old pages decay faster than you refresh
Listicles and comparisons go stale, and assistants stop recommending you.People write your pages, and research does the heavy lifting.
Content serves the strategy, so every piece has a job to do before a writer starts.
Human writers, AI research
Human writers produce every published page. AI earns its place in research and analysis at a scale beyond a human team.Writers who know your sector
We match you with senior freelance writers who have covered your field before, and an editor checks every piece.Refresh as much as you publish
Pages stay current through bronze, silver and gold refreshes, because assistants favor fresh content.AI does the research, and people do the writing.
We build custom skills that hold your product, your buyers, your voice and your claim rules, so every brief meets the same standard.
Research at a scale beyond a human team
Crawling thousands of URLs.Mapping every internal link on your site.Clustering your content by meaning.Checking briefs against your product and claim rules.Judgment and every published word
Senior writers produce every published page.An editor holds each piece to your style guide.A strategist decides what to write and why.Your team joins in as much or as little as you like.Every content type to hit your organic visibility goals
Briefs
Briefs with the buyer questions, search intent, AI prompts and product claims each page has to cover.
Commercial pages
Comparison and alternatives pages, listicles, use-case pages, solutions pages and landing pages.
Refreshes in three tiers
Bronze for a light touch, silver for a structural rework, and gold for a full rebuild.
Editorial review
An editor checks every piece against your style guide and your product claims before you see it.
Graphics, tables and wireframes
Custom graphics and comparison tables for articles, plus wireframes for landing and solutions pages.
Live deliverables tracker
Every brief, draft and refresh in one sheet, with its stage, owner and status.Live pages we wrote, by page type.
Each card opens the page on the client's own site.
Yuma AI
A product landing page where we wrote the copy and designed the wireframe.See the live page → SOLUTIONS PAGED2L
The corporate learning solutions page for an enterprise learning platform.See the live page → PRODUCT PAGECoVet
The product page for an AI veterinary scribe.See the live page → BLOG ARTICLELeapsome
An article on people analytics dashboards and HR metrics.See the live page → BLOG ARTICLEKlaviyo
A UK guide that explains what an ecommerce CRM is.See the live page → BLOG ARTICLEIvalua
A guide to procurement strategy for enterprise buyers.See the live page →First drafts inside your first 30 days.
A new page takes about 15 business days from brief to staged draft, and a silver refresh takes about 7.
Maeva owns the strategy on your account, and senior strategists carry it from audit to report.
Kickoff
Your style guide, your product docs and writer matching.Briefs
Briefs built from sales calls, search intent and AI prompts.Drafts
Writers draft, and the editor reviews against your style guide.Approval
You review the final drafts, and approved pieces go live.Publish, refresh, measure
New pages and refreshes each month. Clients start to see movement within 60 days.Content that shows up in the demo count.
Mixmax grew blog-assisted demo requests 500% in ten months
Read the case studyLeapsome published 113 blog posts in twelve months through our team
Read the case studyStonly saw a 986% increase in qualified traffic
Read the case studyHomebase gained 70k new relevant monthly organic visitors in a year
Read the case study"The thing that really stands out is the taking of feedback in a very clear, transparent way. We share feedback, it's digested, it's understood, and then the result immediately changes."
"Since starting to work in March with them we have seen an increase in users and page views from organic search. I highly recommend working with Maeva and the Flying Cat Team!"
Former client
"They've taken a professional and structured approach to content and setting up our fundamentals in a solid way."
Cofounder, Nuna
Built for B2B SaaS teams, sales-led or product-led.
A strong fit
B2B SaaS that grows through demos, free trials or self-serve signups.A clear, documented idea of what you want from your content.Good documentation on your product that our writers can work from.A content lead who wants senior writers without managing freelancers.A better fit elsewhere
Teams that want AI-written articles at volume.Product copy, in-app messaging, email and sales enablement.Teams whose goal is content volume alone.How this compares with freelancers or AI-written content.
Content starts at $950 an article or page.
Content comes as part of your retainer, at a pace that fits your team. The monthly total depends on three things.
Clients start to see movement within 60 days.Questions buyers ask us on the first call.
Who writes the content?
Senior freelance writers who specialize in B2B SaaS write every piece. We match you with writers who have covered your sector before, and an editor reviews each draft against your style guide.
Do you use AI to write?
Human writers produce every published page. We use AI for research and analysis, such as crawling thousands of URLs and clustering content by meaning.
How do you learn our product?
We work from what you already have, such as product documentation, sales calls and support tickets. If your team wants to be closer to the work, we can interview your experts and ghostwrite under their bylines. If you prefer us to run independently, we do that too.
Which page types do you create?
We write blog articles, comparison and alternatives pages, listicles, use-case pages, solutions pages and landing pages. For landing and solutions pages we can design the wireframe too.
Can you refresh our old content?
Yes. A bronze refresh is a light touch on keywords, internal links and dates. A silver refresh reworks the structure and adds up to 600 words. A gold refresh is a full rebuild.
Can our own writers work from your briefs?
Yes. Where you have writers in-house, we supply detailed briefs and your team writes.
Do you upload to our CMS?
We can. It depends on your CMS access and your scope, and we agree on it at the start.
How long does a piece take?
A new page takes about 15 business days from brief to staged draft. A silver refresh takes about 7 business days. Bronze refreshes go out in batches of up to 10 URLs.
How do approvals work?
It flexes to your team. You approve the final draft, and an outline review is there if you want it. Some clients skip the outline to move faster, and bronze refreshes can go ahead without approval.
How long until we see results?
Clients start to see movement within 60 days. Early movement means new pages indexed, rankings climbing on priority pages and new AI mentions. Demos and signups follow once those gains hold.
Is a high publishing volume sustainable?
Volume works only when quality and upkeep keep pace. We plan updates every three to six months, and we merge or split pages when search intent shifts.
How do you pace work around our legal review?
Many of our clients work in regulated sectors or have strict legal teams. We agree on guidelines and advance checks with your legal team up front, and we can set a quarterly call with them.