CASE STUDYHow Stonly grew qualified traffic 986% with a full-funnel strategy
Stonly helps customers adopt software and cuts support tickets. In ten months, it went from low visibility to the top three for 38 keywords, ahead of Zendesk and Freshworks.
By [Author] · Published [Date] · 4-minute read986%growth in qualified trafficTen months
620%growth in SEO-sourced conversionsSame period
38keywords in the top 3Ahead of Zendesk and Freshworks
Stonly · 986% more qualified traffic · 620% more SEO-sourced conversionsGet a proposal
CLIENTStonly
MARKETCustomer support software, four languages
SERVICESSEO strategy, content creation
TIMELINE10 months
"I would highly recommend others working with Flying Cat Marketing. It has a good team of smart, personable people and deep SaaS SEO experience."
Head of Growth, Stonly
THE CHALLENGE
Stonly had to outrank giants with a young site.
01
Unknown to Google
Stonly had low topical authority and competed with giants for the same keywords.02
Sales content during a funding round
The team needed content that helped sales close deals while it raised a round.03
A small team
Stonly had few resources, little time and no internal SEO team.WHAT WE DID
What we changed to put Stonly ahead of Zendesk and Freshworks.
Each move links to the service behind it, so you can see what a program like this includes.
01
Started at the bottom of the funnel
We built content for conversions first, then covered the whole funnel one cluster at a time.SEO STRATEGY →02
Built competitor comparison pages
Pages like "HelpHero alternatives" put Stonly in front of buyers comparing tools.CONTENT CREATION →03
Wrote content sales could use
Long-form articles covered many use cases and showed prospects that Stonly fit their needs.CONTENT CREATION →04
Captured in-house expertise
Workflows pulled Stonly's expertise into every piece, so qualified readers found value.CONTENT CREATION →RESULTS
Stonly now ranks in the top three for 38 keywords.
RANKING KEYWORDS
175StartBefore the program
2,577Ten months inAfter
IN TEN MONTHS38keywords in the top three.Stonly outranks Zendesk and Freshworks on terms its buyers search.
938%traffic growth
620%growth in SEO-sourced conversions
1,373%more ranking keywords
4languages covered
SEO STRATEGY
Turn organic search into pipeline.
Tell us your goals, and we send a proposal built around them.MORE CASE STUDIES
See all case studies →More results from teams like yours.
Turn organic search into pipeline.
WHAT HAPPENS NEXT
1. A 30-minute call about your markets and goals.
2. We show you the gap and what we would do about it.
3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal