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How we created quality content at scale to grow traffic and leads for Leapsome

Leapsome is an all-in-one people enablement software that closes the loop between performance management, employee engagement, and learning.

by Eva Ryan – February 5, 2024

113 blog posts

produced in 12 months

4/5 star average satisfation rating

on each blog post

“The thing that really stands out is the taking of feedback in a very clear, transparent way. We share feedback, it’s digested, it’s understood, and then the result immediately changes … There’s a lot of very honest conversations that happen. And I really, really appreciate that.”

Willow Thompson Content Marketing Lead, Leapsome

Challenges we faced

The content team at Leapsome lacked the resources to create new content and revamp existing content at the scale required for growth. Since they were prioritizing their internal content, they didn’t have the resources to handle external content.
They wanted to ramp up content production to grow traffic and leads while also focusing on other marketing initiatives that new stakeholders were requesting.
The team had worked with freelancers before but found this lacked flexibility as they were not always available or were consistently able to produce 2 new blog posts per week.

Opportunities we seized

The Content Marketing & Editorial Lead at Leapsome reached out to her contacts in the industry having realized that working with an agency would provide an ideal solution to the challenges her team faced. Flying Cat came highly recommended by Hotjar.
A major attraction was our in-house content team, account manager and the consistent quality that a dedicated team offered. This meant they could rely on a hands-on team who would manage the entire content creation process and allow the team to focus on other goals.

Results

The team went from lacking the resources to focus on both internal and external content to being able to outsource their entire external content to Flying Cat Marketing.
Now the current team, Amie and Willow, can be sure that every piece of content is of a consistent quality standard and they have built a relationship with writers, editors and an account manager who know Leapsome inside-out through feedback, regular catch ups, SME interviews and in-depth research.
This gave the time back in their calendars to focus on other internal initiatives that Leapsome wanted to focus on in order to grow the company. They now have more time to think more strategically and creatively, align with paid, social and internal communication and understand how to distribute all this content.