Flying Cat
Case studies/SEO strategy
LivestormCASE STUDY

How Livestorm grew organic conversions 23% year over year

Livestorm is a video engagement platform for meetings, webinars and virtual events. Its first content marketing hire ran copy, keywords, writing and publishing alone.

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By [Author] · Published [Date] · 4-minute read
+23.59%organic conversionsYear over year
+40.17%organic trafficYear over year
10 to 20%average monthly organic traffic growthMonth over month
Livestorm · +23.59% organic conversions · +40.17% organic trafficGet a proposal
CLIENTLivestorm
MARKETVideo engagement software
SERVICESContent creation, then SEO strategy
"It's nice to prove that my role adds value to the company. I know that this is thanks to Flying Cat!"
MMolly
Content Manager, Livestorm
THE CHALLENGE

Livestorm's first content hire was doing every job.

01

One person, every job

Molly, the first content marketing hire, handled website copy, keyword research, writing, editing and publishing.
02

Freelancers to manage

Freelance writers added project management work that felt inconsistent and hard to sustain.
03

A blog that stalled

Even with professional freelancers, the blog grew slowly.
WHAT WE DID

How the partnership grew from writing to strategy.

Each move links to the service behind it, so you can see what a program like this includes.

01

Partnered on content

Livestorm hired us as its content writing partner, working with its in-house SEO strategist.CONTENT CREATION →
02

Took over the SEO strategy

In October 2022, the in-house strategist left, and we took on the strategy to build authority on target keywords and grow signups.SEO STRATEGY →
RESULTS

Organic traffic grew, and conversions grew with it.

YEAR OVER YEAR+40%organic traffic.Traffic grew 10 to 20% a month on average, and organic conversions rose 23.59%.
+23.59%organic conversions, year over year
+40.17%organic traffic, year over year
10 to 20%average monthly traffic growth
Figures as published in the original case study, from the client's analytics and Search Console.
SEO STRATEGY

Turn organic search into pipeline.

Tell us your goals, and we send a proposal built around them.
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Turn organic search into pipeline.

WHAT HAPPENS NEXT 1. A 30-minute call about your markets and goals. 2. We show you the gap and what we would do about it. 3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal