Become the brand AI recommends in your category

We track AI visibility, which is how often assistants recommend your brand across a set of prompts we choose together. We track citations, which is how often assistants use your own content as a trusted source. We also watch direct traffic, branded search growth, and AI bot traffic for retrieval and training. Growth in bot traffic tells us assistants are pulling the information buyers ask for.

Attribution in AI search is indirect, so we look at pipeline and demos as a whole alongside AI referral traffic. The simplest fix is a "Where did you hear about us?" dropdown on your demo and signup forms. If your sales reps ask that question, we can run your sales call recordings through an analysis that shows how buyers found you too.

We put mention rate and citation rate ahead of clicks. A brand can earn a citation without a mention, and the reverse happens too, so we track both. We report AI referral traffic with care, since it rises as more people use ChatGPT.

Yes. Share of voice is your mention rate compared with the competitors you name. Think of it as market share inside AI answers. The goal is to grow how often assistants mention you compared with them.

We start with the voice of your customer, which means what buyers say in sales calls and forums. We add your own data, such as Google Search Console, plus some simulated data. We cross-reference that with search volume where it exists. The whole set stays focused on bringing in the right kind of customer.

Yes. Sales calls and support tickets are some of the best sources we have for the questions your buyers ask.

We sort prompts into three stages, which are problem discovery, solution awareness, and vendor evaluation. We keep branded prompts in their own group because they inflate visibility numbers.

We treat AEO as a whole-internet job. The goal is for every source to represent you accurately and answer the questions buyers have about your product. That takes on-page work, outreach for placements, and transparency about what your product does. We focus on product content over top-of-funnel informational content, because product questions are what assistants answer when buyers shop.

Rather than seeking citations as a main metric, we want to ensure you're getting recommended. In our experience, that's focusing on commercial pages and content on your website. Listicles, comparison and alternatives pages, pricing and solutions pages.

This is a long-term project. We find where the wrong information lives, both across the internet and on your own website. We correct your website first and keep it as accurate as possible. Then we run outreach to get third-party sources corrected, down to your profiles on review sites.

We rebuild the comparison around your strongest differentiators. We still answer the buyer's questions on the page, so assistants have a sourced answer to use. Then we update existing listicles and create a pre-approved template for future comparison content.

We negotiate with publishers for you and pass their fees through at cost. You can pay for placements as you go, or we include them in your retainer.

We currently work with clients on a full-service SEO package, and outreach comes as part of it.

Both carry weight. For AEO, we like to split the budget down the middle between content and outreach.

Growing AI mentions means building an accurate picture of your brand across the whole internet, and that takes time. We have seen improvements inside the first two months. D2L went from 12% to 33% of tracked AI answers in nine months. An enterprise procurement client moved from 76% to 88% of ChatGPT category answers in four months.

Clients start to see movement within 60 days. Early movement means new AI mentions on tracked prompts, rankings climbing on priority pages and more impressions on commercial keywords. Demos and signups follow once those gains hold.

We ask for customer interview transcripts and testimonials, competitor demo videos, GA4 event exports, CRM access, and a shared Slack channel.

Many of our clients work in regulated sectors or have strict legal teams. We agree on guidelines and advance checks with your legal team up front, and we can set a quarterly call with them.

Our AEO work is also SEO work, so the two run together. Technical cleanliness is a big part of both. Your site may need cleanup first, especially if it carries older pages from an outdated SEO strategy.