Case studies/GEO and AEO
CoVetCASE STUDY

How CoVet became the leading AI scribe in French AI answers and grew organic signups 57%

CoVet is an AI scribe and copilot built by veterinarians for veterinarians. It went from appearing in 15% of tracked AI answers in February 2026 to 39% in September 2026. In France, CoVet now holds the largest share of voice of any veterinary AI scribe in AI answers, and organic search has become its second-largest signup channel.

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By Maeva Cifuentes, Founder and CEO · Published October 2026 · 4-minute read
15% → 39%of tracked AI answers mention CoVetFebruary to September 2026
+57%organic signups, year over yearQ1 2026 review
32%share of voice in French AI answers, ahead of the next brand at 20%Q3 2026
CoVet · 15% → 39% of AI answers · +57% organic signupsGet a proposal
CLIENTCoVet, AI scribe and copilot for vets
MARKETVeterinary software, US and France
SERVICESGEO and AEO, content, link building, international SEO
TIMELINE2025 to 2026, ongoing
"I've been very happy with Flying Cat both from a results standpoint and as an expert partner to my team."
JFJoe Fitzpatrick
Head of Marketing, CoVet
THE CHALLENGE

A young category, a small profession and a third-place start in AI answers.

01

A fast-moving category

CoVet competes in a young AI scribe category where several tools chase the same clinics, and buyers compare them before they sign up.
02

A small world to protect

Veterinary medicine is a close-knit profession. CoVet wanted to show up wherever vets research software while keeping every claim medically sound and every relationship intact.
03

A weak starting point

In mid-2025 CoVet was only starting to appear in AI Overviews and ChatGPT answers. By February 2026 it appeared in 15% of tracked AI answers, in third place behind two competitors.
WHAT WE DID

What CoVet did to get recommended, in English and in French.

CoVet's team treated search and AI answers as one growth channel, with Flying Cat as the SEO and GEO partner. Each move links to the service behind it.

01

Built resources vets use every day

CoVet published a library of clinical templates, and each template gave vets a reason to sign up and try the product.CONTENT CREATION →
02

Earned a place on the lists AI assistants cite

The team built and pursued roundups of AI tools and useful apps for vets, the sources AI assistants draw on when a vet asks what to use.LINK BUILDING →
03

Launched a dedicated French program

CoVet built French content around how French vets work and search, with a French veterinarian reviewing every piece.INTERNATIONAL SEO →
04

Kept the medical team in the loop

Every topic went through CoVet's medical reviewers before production, so the content carries clinical credibility.SEO STRATEGY →
05

Protected growth through a website rebuild

CoVet moved to a new self-built site in 2026, and organic traffic kept growing through the transition.TECHNICAL SEO →
06

Measured AI visibility alongside signups

Quarterly reviews tracked how often AI assistants recommend CoVet next to organic signups and template conversions.ANALYTICS AND REPORTING →
RESULTS

CoVet appears in more than twice as many AI answers, and leads in France.

SHARE OF TRACKED AI ANSWERS MENTIONING COVET
15%
February 2026Third place
39%
September 2026Level with the category leader
3rd → level with the leader among veterinary AI scribes
FRANCE, FROM A STANDING START32%share of voice in French AI answers, ahead of the next brand at 20%.French non-branded impressions grew 355% and non-branded clicks grew roughly 400% after the French program launched.
+57%organic signups year over year, making organic search CoVet's second-largest signup channel
+433%organic traffic year over year
67%of blog signups came from template pages, which converted above 4%
2xthe team's monthly signup goal, from organic search
AI answer share and share of voice tracked in Scrunch across ChatGPT, Perplexity and Google AI answers. Signup, traffic and conversion figures from CoVet's GA4 and Search Console, reported in the Q1 and Q2 2026 reviews.
IN COVET'S WORDS
"I've been very happy with Flying Cat both from a results standpoint and as an expert partner to my team."
JFJoe Fitzpatrick
Head of Marketing, CoVet
"We've been really happy with the growth we've seen on our search."
JFJoe Fitzpatrick
Head of Marketing, CoVet
GEO AND AEO

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