INTERNATIONAL SEO FOR B2B SAAS

Get found in every market you sell in

Get localized strategies, native writers, editors and SEO, and a local outreach program. A senior strategist runs the program and reports on demos.

Get a proposal See the results
Led by Maeva Cifuentes, Founder and CEO
Ecommerce marketing platformCLIENT RESULT
Keywords ranking in the top 3 in France
1x
Before
3.2x
After
Conversions from the French market grew 60%.
MARKETS WE GROW SAAS TEAMS IN FRENCHGERMANSPANISHITALIANUK ENGLISHUS ENGLISH
3.2xmore top-3 rankings in France for an ecommerce marketing platform
+60%conversions from the same French program
83kmore non-branded clicks for ActiveCampaign across four languages, in eight months
THE PROBLEM

Your English playbook stalls at the border.

Translated pages sit unranked

You translated your best English pages, and local buyers search with different words, and different intent.

A local rival owns the answers

Google and AI assistants recommend a homegrown competitor in each country you enter.

Reporting blends every market

Your dashboard shows global traffic, and leadership asks what France or Germany brought in.
OUR POINT OF VIEW

Each market gets its own research, its own words and its own pages.

Flying Cat started in translation and localization, and the founder Maeva built her first agency in Spain. We are the rare mix of a true localization and search agency.

01

Research from scratch

Search intent and local nuance change from one market to the next, so we run keyword research in each language.
02

Written by natives

Native writers create each piece with local examples, local integrations and the terms buyers use.
03

Pages built for the market

Where an English page is a poor fit for a country, such as content tied to US law, we build a separate local page.
MARKETS

French, German, Spanish and Italian, plus the UK and US.

French SEO

Our deepest market, where one client tripled its top-3 rankings.See the market →

German SEO

German buyers put data privacy first, and your content has to answer it.See the market →

Spanish SEO

Flying Cat started in Spain, so this market is home turf.See the market →

Italian SEO

Italian buyers want more education before they buy, and we plan content for it.See the market →
WHAT YOU GET

Every deliverable is a document you can open.

Illustration of markets ranked by search demand

Market prioritization

A ranked list of markets by search demand, competitor gaps and how buyers use your product there.
Illustration of an English keyword mapped to the term local buyers search

Local keyword and prompt research

The terms and AI prompts buyers use in each language, researched fresh for every market.
Illustration of an article written in French by a native writer

Native content

Net-new pieces and refreshes written by native writers, with local examples and integrations.
Illustration of locale folders with hreflang tags

International technical setup

Locale folders, hreflang, indexing and internal links, so each market sees the right page.
Illustration of AI visibility bars by market

AI visibility by market

Your mention rate in ChatGPT, Perplexity, Gemini and Google's AI answers, tracked per country and language.
Illustration of demo trends for four markets

Per-market reporting

Rankings, clicks, demos and signups for each market, in one monthly report and a quarterly review.
HOW IT WORKS

A market plan and a roadmap inside your first 30 days.

You keep the market audit and the keyword research after month one, whatever you decide next.

Maeva Cifuentes
WHO RUNS YOUR ACCOUNT

Maeva owns the strategy on your account, and senior strategists carry it from audit to report.

Maeva Cifuentes, Founder and CEO
Watch how we work →
WEEK 1

Kickoff

Alignment call, tool access and your target markets.
WEEK 2

Discovery

A technical audit of your locale setup and a competitor review in each market.
WEEK 3

Strategy

Market priorities, local keyword research and a 90-day roadmap, presented live.
WEEK 4

In motion

Briefs written, native writers assigned and technical fixes ticketed.
MONTH 2 ONWARD

Produce, place, measure

Content, placements and refreshes in each market, adjusted as the data moves. Clients start to see movement within 60 days.
RESULTS

Growth our clients can point to on a map.

See all case studies →
"Our primary goal was to focus on content that met the needs of searchers in our primary markets. Within two quarters, we were able to drive an additional 80k visits to our website."
Joe Baugnet, Global SEO, ActiveCampaign
FROM PEOPLE WHO HAVE WORKED WITH US
"I had the pleasure of working with Maeva as our main point of contact at Flying Cats Agency, which managed our complex B2B SEO strategy for the Spanish-speaking market. From the very beginning, I was incredibly impressed by Maeva's (and her team's) meticulous and data-driven approach."
Vladimir Gorochkin
Chief Marketing Officer, B2B SaaS and fintech
"Love Flying Cat, love Maeva and her team. Results are amazing. Service and approach 100% recommended."
Tim Renders
Founder and CEO, ELL
WHO IT'S FOR

Built for B2B SaaS teams selling across borders.

A strong fit

B2B SaaS selling, or about to sell, in France, Germany, Spain, Italy or the UK.A product and sales motion already live in the target market.A marketing lead who wants one partner across every market.

A better fit elsewhere

Teams that want word-for-word translation of an English blog.Companies testing a market before sales or support exist there.Teams whose goal is content volume alone.
YOUR OPTIONS

How this compares with translation or a local agency per market.

Flying CatTranslation vendorA local agency per marketSpecialized in SaaSB2B SaaS only, for 15+ yearsAny text in any industryLocal businesses and many industriesKeyword researchFresh research in each languageTranslates your English keywordsLocal research, one market at a timeWho writesNative writers briefed by a senior strategistTranslatorsLocal writers with their own processMarkets coveredUS, UK, French, German, Italian and Spanish under one strategyMany languages, with SEO left to youOne country per agencyAI visibilityTracked by market and languageOutside their scopeVaries by agencyReportingOne report, with demos and signups by marketWord counts and delivery datesOne report per agencyCostFrom $5,000 a monthPriced per wordOne retainer per market
PRICING

Engagements start at $5,000 a month.

Phase 1 runs 3 to 5 weeks and ends with your market plan and roadmap. The monthly pace after that depends on three things.

Clients start to see movement within 60 days.
WHAT MOVES THE PRICE
Markets and languagesContent pieces a monthPlacements a month
FAQ

Questions buyers ask us on the first call.

STRATEGY
Should we translate our English content or localize it?

We start with an audit of your existing pages to see which ones we can localize. Localizing works where the search intent matches across markets, or where the topic has little to do with any one market. We want to make the most of what you already have. A large part of the strategy still has to be built market by market, and we work that out together.

Which markets should we enter first?

We rank your markets by search demand, competitor gaps and how buyers use your product in each country. A channel or integration that leads in one country can trail in the next, so each market gets its own priorities.

Can our UK pages reuse our US content?

Sometimes they can. It depends on your product and the market, and we analyze that as part of the work.

CONTENT
Who writes the content in each language?

Native writers in each market write the content, briefed by a senior strategist. UK clients get UK-based writers.

How do our in-market reviewers fit in?

We give your local reviewers the SEO context for each piece. We use any glossaries you have, and we do specific research for each market.

MEASUREMENT
How do you measure performance by market?

We report each market on its own, with rankings, impressions, clicks, conversions and AI visibility. You get a monthly report and a quarterly review.

Do AI answers differ by country and language?

Yes. We track prompts in each language and market, so you see your mention rate in France next to your mention rate in the US.

How do you attribute demos and signups to AI visibility?

Attribution in AI search is indirect, so we look at pipeline and demos as a whole alongside AI referral traffic. The simplest fix is a "Where did you hear about us?" dropdown on your demo and signup forms. If your sales reps ask that question, we can run your sales call recordings through an analysis that shows how buyers found you too.

How long until we see results?

Clients start to see movement within 60 days. Early movement means rankings climbing on priority pages in each market, more impressions on local commercial keywords and new AI mentions. Demos and signups follow once those gains hold.

WORKING TOGETHER
What do you need from us during onboarding?

We ask for customer interview transcripts and testimonials, competitor demo videos, GA4 event exports, CRM access, and a shared Slack channel.

How do you pace work around our legal review?

Many of our clients work in regulated sectors or have strict legal teams. We agree on guidelines and advance checks with your legal team up front, and we can set a quarterly call with them.

Does our site need cleanup before the work starts?

Technical cleanliness is a big part of international SEO. Your site may need cleanup first, especially if it carries older pages from an outdated SEO strategy.

Win buyers in your next market

WHAT HAPPENS NEXT 1. A 30-minute call about your markets and goals. 2. We show you the gap in each market and what we would do about it. 3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal