Flying Cat
Case studies/International SEO
ActiveCampaignCASE STUDY

How ActiveCampaign got 83k more clicks and 4.1M more impressions in eight months

ActiveCampaign sells marketing automation, CRM and ecommerce tools to customers in more than five languages. Its French, Italian, German and Spanish sites had little content, and brand searches drove their traffic.

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By [Author] · Published [Date] · 4-minute read
83k+more non-branded clicks to the FIGS sitesEight months against the prior period
4.1M+more impressions to the FIGS sitesEight months against the prior period
~20new pages per language each monthOngoing production
ActiveCampaign · 83k more non-branded clicks · 4.1M more impressionsGet a proposal
CLIENTActiveCampaign
MARKETFrance, Italy, Germany and Spain
SERVICESInternational SEO, content creation
TIMELINE8 months
"Our primary goal was to focus on content that met the needs of searchers in our primary markets. Within two quarters, we were able to drive an additional 80k visits to our website. Despite some headwinds in Q1, we saw significant gains after Q2. Flying Cat provided high-quality content that met the needs of our SEO strategy and market goals"
JBJoe Baugnet
Global SEO, ActiveCampaign
THE CHALLENGE

Each language site needed its own strategy.

01

Thin local sites

Each language site had little content, and brand searches brought in the bulk of its traffic.
02

Different buyers in every market

Each country has its own buying journey, privacy rules and competition, and each site started at a different level.
03

Translation alone fell short

Some content needed a full rewrite, and redirects to English pages would hurt the user experience and cause indexing problems.
WHAT WE DID

What we built for each language.

Each move links to the service behind it, so you can see what a program like this includes.

01

Localized the best English pages

We adapted the top English pages for each language, with local examples, images and a tone that matched the brand.INTERNATIONAL SEO →
02

Created the missing SEO content

We wrote new pages for bottom and mid-funnel keywords, about twenty per language each month.CONTENT CREATION →
RESULTS

Non-branded search grew across all four markets.

IN EIGHT MONTHS83kmore non-branded clicks.The growth came from searches for problems and products, beyond the brand name.
83,000+more non-branded clicks to the FIGS pages
4.1M+more impressions to the FIGS pages
8 monthsfrom the first localized pages to these results
Figures as published in the original case study, from the client's analytics and Search Console.
INTERNATIONAL SEO

Win organic search in new markets.

Tell us your goals, and we send a proposal built around them.
Get a proposalSee the service →

Win organic search in new markets.

WHAT HAPPENS NEXT 1. A 30-minute call about your markets and goals. 2. We show you the gap and what we would do about it. 3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal