4x Revenue in 12 Months With This Inbound Strategy

Our goal was revenue, but we had a few different issues to address:

-The website was brand new and had zero topical authority (it had very little well-optimized content published about the topics they want to rank for)

-Its brand name wasn’t that well known yet

So we build a topic cluster that touched on several parts of the funnel and in each of its given verticals (hotels, vacation rentals). We started from content that was made for people who were most ready to buy.

For example, operators searching for “hotel door locks” are far more ready to buy than those searching for terms around “eco-friendly hotel ideas”, but it still targets the right reader and starts to build authority around the topic.

We mapped out several topic clusters and built them from the bottom up, also including a few pieces that their sales team can use in conversations. Those sales/thought leadership pieces were distributed through paid social to build awareness.

Then, we also retargeted warm traffic on both Google and paid social.

We also created two white papers with proprietary and built the funnels in Active Campaign, which was a huge driver of leads.