OpertoCASE STUDY
How Operto grew ARR 400% in 12 months with inbound
Operto Guest Technologies builds software for hotels and vacation rentals. In late 2020, it set a goal to triple revenue in 2021, in a crowded market where word of mouth was the biggest driver of new business.
By Maeva Cifuentes, Founder and CEO · Published November 2023 · 4-minute read400%growth in ARR12 months
3xinbound leadsWithin 11 months
#1driver of inbound revenue is now organic searchAfter 12 months
Operto · 400% ARR growth · 3x inbound leadsGet a proposal
CLIENTOperto Guest Technologies
MARKETHospitality software
SERVICESSEO, content, paid ads with partners
TIMELINE12 months
"It has been so refreshing to work with a service provider who is every bit as good as they say they are... even better."
Co-Founder and Managing Partner, Flywheel Ventures Group
"[Flying Cat's] collaborative approach combined with her extraordinary skills & experience means your end result is far superior to anything you could have imagined."
Technology Executive
THE CHALLENGE
Operto had a brand-new site and a goal to triple revenue.
01
A crowded market
The hospitality software ecosystem is small, saturated and fragmented.02
Zero topical authority
The website was brand new, with little optimized content on the topics buyers search.03
A brand few buyers knew
Word of mouth drove the business, and few searchers knew the brand name yet.WHAT WE DID
What we built to turn search into revenue.
Each move links to the service behind it, so you can see what a program like this includes.
01
Started with bottom-funnel pages
Pages for buyers ready to purchase, like "buy hotel door lock", came first, and they still drive the top organic conversions.CONTENT CREATION →02
Built clusters for each vertical
Topic clusters covered hotels and vacation rentals, built from the bottom of the funnel up.SEO STRATEGY →03
Wrote pieces sales could use
Sales and thought leadership pieces went out through paid social to build awareness.CONTENT CREATION →04
Ran paid ads with partners while SEO grew
Our ad partners ran PPC and social ads, with half a million impressions a month at $27 per conversion.DEMAND GENERATION05
Created white papers and lead funnels
Two proprietary white papers fed lead funnels in ActiveCampaign and became a large source of leads.CONTENT CREATION →RESULTS
Organic search became Operto's top source of inbound revenue.
ONE PAGE, ONE TARGET KEYWORD803keyword variations for one bottom-funnel page.That page and its cluster bring in $1,280 a month in traffic value.
400%ARR growth in 12 months
3xinbound leads in 11 months
~20%monthly organic traffic growth from month seven
$27cost per conversion on partner-run paid ads
VERTICAL SAAS SEO
Reach the buyers in your vertical.
Tell us your goals, and we send a proposal built around them.MORE CASE STUDIES
See all case studies →More results from teams like yours.
Operto
VERTICAL SAAS SEO400%ARR growth in 12 months with an inbound programRead the case study →
Enterprise procurement platform
GEO AND AEO88%of ChatGPT category answers name this procurement platform, up from 76%Read the case study →
Reach the buyers in your vertical.
WHAT HAPPENS NEXT
1. A 30-minute call about your markets and goals.
2. We show you the gap and what we would do about it.
3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal