Trevor.ioCASE STUDY
How Trevor.io got 402% more traffic than forecast
Trevor.io is a business intelligence platform that helps marketers, product teams and other non-technical roles work with data. We built a bottom-funnel plan, and its pages reached page one within a month.
By Sanam Dajee · Published November 2023 · 4-minute read+402%traffic against the forecastBottom-funnel program
426keywords for one page built around a single termOne alternatives page
~1 monthfor pages to reach page oneFrom publication
Trevor.io · 402% more traffic than forecastGet a proposal
CLIENTTrevor.io
MARKETBusiness intelligence software
SERVICESSEO strategy, content, link building
"It's been really impressive getting more traffic than anticipated with Flying Cat"
Co-founder and COO, Trevor.io
THE CHALLENGE
Trevor.io needed buyers before its brand was known.
01
A young brand
Few buyers searched for Trevor.io by name yet.02
Buyers compared the big names
Shoppers searched for alternatives to and comparisons of large BI tools.03
Tools underestimated demand
Keyword tools showed 10 or fewer searches for terms that later brought in far more traffic.WHAT WE DID
What we changed to rank fast with bottom-funnel pages.
Each move links to the service behind it, so you can see what a program like this includes.
01
Built a fully bottom-funnel plan
We targeted only searchers who were shopping and ready to buy, with alternatives and comparison pages.SEO STRATEGY →02
Chose the lowest-volume keywords
Low-volume terms ranked faster and brought more traffic. "Looker vs Tableau" showed over 1,000 searches a month and brought 11 clicks.SEO STRATEGY →03
Linked every new page
Each new page got links from older pages that already ranked well and got crawled often.TECHNICAL SEO →04
Submitted pages for indexing
We submitted each new URL in Search Console as soon as it went live.TECHNICAL SEO →05
Built links to pages that started ranking
Once a page started ranking, external links helped it grow faster.LINK BUILDING →RESULTS
Trevor.io beat its traffic forecast by 402%.
ONE PAGE, ONE TARGET KEYWORD426keywords for a single alternatives page.Searchers phrase the same intent many ways, so a page that matches the intent ranks for all of them.
+402%traffic against the forecast
~1 monthfor pages to reach page one
1,000sof new users a month from low-volume keywords
SEO STRATEGY
Turn organic search into pipeline.
Tell us your goals, and we send a proposal built around them.MORE CASE STUDIES
See all case studies →More results from teams like yours.
Turn organic search into pipeline.
WHAT HAPPENS NEXT
1. A 30-minute call about your markets and goals.
2. We show you the gap and what we would do about it.
3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal