An SEO plan built around the pages that sell
We audit your site, your competitors and your sales calls, then hand you a 90-day roadmap ranked by pipeline impact. A senior strategist builds it and presents it live.
Led by Maeva Cifuentes, Founder and CEO
Bizzabo
Mixmax
Your traffic chart and your pipeline disagree.
Clicks fall while impressions grow
AI answers handle the generic questions your blog used to win, and the visits go with them.Organic leads are the wrong fit
Years of high-volume topics brought readers who will never buy your product.The library runs the team
Hundreds of aging posts need updates, and every refresh competes with the new pages you need.Commercial pages come first, and content volume comes last.
We rank every recommendation by its path to a demo or a signup.
Diagnosis before a calendar
We study your competitors, your performance, your content and your technical setup before we plan a single page.Built from buyer evidence
Sales calls, win and loss notes and support tickets tell us which questions your pages have to answer.Reset every 90 days
Each quarterly review revisits the data and sets the next 90 days of work.In 90-day cycles, we focus on fastest time to value
Content audit
Every page reviewed and tagged to keep, refresh, redirect or prune.
Competitor gap analysis
The commercial keywords and pages your competitors win and you lack.
Page priority list
Comparison, alternatives, use-case and solution pages ranked by their path to a demo.
Topic cluster map
Clusters and internal links that move readers from the blog into product and solutions pages.
90-day roadmap
A sprint plan with owners and dates, ranked by pipeline impact.
Page briefs
Briefs with target keywords, heading structure and the buyer questions each page has to answer.A strategy and a roadmap inside your first 30 days.
You keep the audits and the roadmap after month one, whatever you decide next.
Maeva owns the strategy on your account, and senior strategists carry it from audit to report.
Kickoff
Alignment call, tool access and your competitor list.Discovery
A content audit, a technical audit, competitor analysis and stakeholder interviews.Strategy
Your page priorities and a 90-day roadmap, presented live.In motion
Briefs written and quick wins identified.Execute, review, reset
Three months of execution, then a quarterly review that sets the next plan. Clients start to see movement within 60 days.Strategies that you can forward to executives.
Bizzabo grew organic visits to product and solutions pages 67% in four months
Read the case studyD2L grew demo requests from organic search and LLMs 73% in one year
Read the case studyMixmax grew blog-assisted demo requests 500% in ten months
Read the case study"Working with Flying Cat felt like adding a fully functional SEO arm to our team. The strategy was clear, easy for us to use, and changed how we create content."
"Maeva and her team at Flying Cat Marketing have been amazing as a high-level strategic content partner."
Former client at a SaaS martech company
"I'd happily recommend them to anyone looking to kick-start their content and SEO strategy from scratch."
Board Advisor and former Managing Director
Built for B2B SaaS teams, sales-led or product-led.
A strong fit
B2B SaaS that grows through demos, free trials or self-serve signups.A content library that stopped producing pipeline.An in-house SEO or content lead who wants a senior partner.A better fit elsewhere
Teams whose main need is conversion rate optimization or brand messaging.Teams whose goal is content volume alone.Teams that measure SEO by traffic alone.How this compares with hiring or a generalist agency.
Engagements start at $4000 a month.
Phase 1 runs 3 to 5 weeks and ends with your strategy and roadmap. The monthly pace after that depends on three things.
Clients start to see movement within 60 days.Questions buyers ask us on the first call.
What does the strategy include?
The strategy covers nine workstreams. We map what your buyers ask from sales calls and support tickets, and we diagnose your performance in search and in AI answers. We audit every page with a keep, reoptimize, merge, redirect or remove action, then build your topic clusters and internal linking plan. We add your prompt library and AI visibility baseline, your citation targets, an original research opportunity and a sizing of your international markets. You receive a written strategy, the audit workbook and a prioritized 90-day roadmap, presented live.
How do you decide which pages come first?
We rank pages by commercial intent. Comparison and alternatives pages, use-case pages, templates, integrations and solution pages go ahead of broad informational topics.
Should we fix our old content before we create new pages?
In many cases, yes. Where a blog carries a lot of outdated posts, we lead with cleanup. We prune the weak pages, upgrade the ones worth keeping and reconnect them through internal links.
Can we buy the strategy alone?
Yes. The strategy can be a one-off audit that stands on its own, with zero obligation to continue. It can also be the first phase of a retainer, where we pair it with execution and briefs, monthly reporting and quarterly business reviews.
Can our in-house team write from your briefs?
Yes. Where your product marketing team owns a page, we supply briefs with keywords and heading structure.
Do you handle conversion rate optimization and web copy?
Our work covers your visibility in search and in AI answers. For conversion rate optimization and brand messaging, a specialist in that field is the better partner.
Who does the work?
The founder oversees each account, and she is the person you speak to on the sales call. Your team also includes an on-page lead, an AEO analyst, senior writers and an editor.
How do you tie the strategy to pipeline?
We track bottom-funnel form submits, demo requests, visits to product and solutions pages, and AI visibility. We treat non-brand clicks as entry points into that journey.
How do you attribute demos and signups to AI visibility?
Attribution in AI search is indirect, so we look at pipeline and demos as a whole alongside AI referral traffic. The simplest fix is a "Where did you hear about us?" dropdown on your demo and signup forms. If your sales reps ask that question, we can run your sales call recordings through an analysis that shows how buyers found you too.
How long until we see results?
Clients start to see movement within 60 days. Early movement means rankings climbing on priority pages, more impressions on commercial keywords and new AI mentions. Demos and signups follow once those gains hold.
What happens after the strategy?
Execution starts in month two and runs for three months. A quarterly review then looks at the results and sets the next 90 days.
What do you need from us during onboarding?
We ask for customer interview transcripts and testimonials, competitor demo videos, GA4 event exports, CRM access, and a shared Slack channel.
How do you pace work around our legal review?
Many of our clients work in regulated sectors or have strict legal teams. We agree on guidelines and advance checks with your legal team up front, and we can set a quarterly call with them.