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Case studies/Content creation
MixmaxCASE STUDY

How Mixmax grew blog-assisted demo requests 500% in ten months

Mixmax is a fast-growing sales engagement platform. It grew through the product and wanted a predictable organic growth channel.

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By Maeva Cifuentes, Founder and CEO · Published November 2023 · 4-minute read
+500%blog-assisted demo requestsTen months
+548%blog sessionsYear over year
+462%keywords in positions 1 to 3Ten months
Mixmax · +500% blog-assisted demo requests · +548% blog sessionsGet a proposal
CLIENTMixmax
MARKETSales tech
SERVICESContent creation, SEO strategy
TIMELINE10 months
THE CHALLENGE

Mixmax competed with the biggest names in sales tech.

01

Giant competitors

Mixmax competed with HubSpot and Salesforce, plus direct rivals Outreach and Salesloft.
02

Early wins and a long-term plan

The strategy had to deliver short-term results and build toward a lasting channel.
03

Content for two channels

Every piece had to rank on Google and work on LinkedIn too.
WHAT WE DID

What we changed to turn the blog into a demo channel.

Each move links to the service behind it, so you can see what a program like this includes.

01

Brought in expert voices

We added quotes and contributions from Mixmax's team and industry experts on LinkedIn.CONTENT CREATION →
02

Turned contributors into distribution

Contributors shared the pieces, so more sales influencers learned about Mixmax.CONTENT CREATION →
03

Wrote for search and LinkedIn

Each SEO article was built for reuse on LinkedIn, with Google as the main distribution channel.SEO STRATEGY →
RESULTS

The blog became a demo channel for Mixmax.

IN TEN MONTHS500+assisted demo requests from the blog.The blog also drove 16 direct demo requests.
+510%blog traffic, year over year
+1,837%keywords in positions 4 to 10
+462%keywords in positions 1 to 3
16direct demo requests from the blog
Figures as published in the original case study, from the client's analytics and Search Console.
CONTENT CREATION

Get content that ranks and brings in demos.

Tell us your goals, and we send a proposal built around them.
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Get content that ranks and brings in demos.

WHAT HAPPENS NEXT 1. A 30-minute call about your markets and goals. 2. We show you the gap and what we would do about it. 3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal