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Case studies/Content creation
HomebaseCASE STUDY

How Homebase added 70k relevant monthly organic visitors in a year

Homebase is a workforce management platform for hourly teams, covering scheduling, time tracking, payroll and team communication. At the start, 86% of its traffic came from brand searches.

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By Maeva Cifuentes, Founder and CEO · Published November 2023 · 4-minute read
70knew monthly organic visitsIn one year
+123%relevant non-branded trafficOne year
1,600+relevant keywords in the top 3One year
Homebase · 70k new monthly visits · +123% non-branded trafficGet a proposal
CLIENTHomebase
MARKETHourly workforce software
SERVICESSEO strategy, content creation
TIMELINE12 months
THE CHALLENGE

Homebase needed buyers who had yet to hear of it.

01

A very broad audience

Homebase serves salons, field services, retail and hospitality, so content had to fit many business types.
02

Traffic without signups

High monthly traffic brought fewer signups than expected.
03

86% branded traffic

Nearly every visitor already knew the brand, so new buyers had a hard time finding Homebase.
WHAT WE DID

What we changed to reach buyers beyond the brand.

Each move links to the service behind it, so you can see what a program like this includes.

01

Built bottom-funnel comparison pages

Pages like "employee rostering software" and "Homebase vs HotSchedules" reached owners comparing tools.CONTENT CREATION →
02

Kept a steady publishing pace

We published 20 to 30 pages a month, mixing top-funnel reach with bottom-funnel conversion.CONTENT CREATION →
03

Wrote for the jobs every business shares

Content focused on the jobs every hourly business needs done, which added 70k visits a month.SEO STRATEGY →
RESULTS

Homebase now reaches buyers who search for the job, beyond the brand.

ADDED MONTHLY TRAFFIC VALUE$125kin organic traffic value each month.Traffic value estimates what the same visits would cost in paid search.
70knew monthly visits in a year
+123%relevant non-branded traffic
1,600+new relevant keywords in the top 3
20 to 30pages published each month
Figures as published in the original case study, from the client's analytics and Search Console.
CONTENT CREATION

Get content that ranks and brings in demos.

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Get content that ranks and brings in demos.

WHAT HAPPENS NEXT 1. A 30-minute call about your markets and goals. 2. We show you the gap and what we would do about it. 3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal