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ITALIAN SEO FOR B2B SAAS

Italian SEO written by natives who know Italian buyers

Local keyword research, native Italian writers and AI visibility tracked from Italy. Italian buyers want more education before they buy, and we plan content for it.

Get a proposal See how Italian buyers search
Led by Maeva Cifuentes, Founder and CEO
ActiveCampaignCLIENT RESULT
NEW NON-BRANDED CLICKS 83,000 Across Italian and three more languages, in eight months.
SAAS TEAMS WE GROW IN ITALY
Klaviyo
ActiveCampaign
83kmore non-branded clicks for ActiveCampaign across four languages, Italian included
5 marketsof Klaviyo content, Italian among them
$0.50a word to start with Italian SEO translation
THE ITALIAN MARKET

What changes for SaaS teams selling in Italy.

01

Education before a purchase

Italian buyers want to understand a category before they compare tools, so we plan educational content ahead of product pages.
02

A small-business market

Small and midsize companies make up a large share of Italian buyers, so content has to speak to owners as well as specialists.
03

The gestionale

Italian buyers search for a "gestionale", the local word for business management software, 2,100 times a month.
04

Mixed vocabulary

Translators often put every term into Italian, yet Italian professionals search English terms like CRM and email marketing. Research shows which version buyers search.
HOW ITALIAN BUYERS SEARCH

A word-for-word translation targets the wrong terms.

We research Italian terms from scratch for every page, because the literal translation is often the weaker keyword.

ENGLISH TERMWORD-FOR-WORD TRANSLATIONSEARCHESWHAT ITALIAN BUYERS SEARCHSEARCHESemail marketing softwaresoftware di email marketing70email marketing19,000crm softwaresoftware di gestione delle relazioni con i clienti0software crm1,100hr softwaresoftware di gestione delle risorse umane0software gestione personale250accounting softwaresoftware di contabilità150programma contabilità250
250xItalian buyers search "email marketing" over 250 times more than the word-for-word Italian translation.Monthly searches in Italy from Ahrefs, October 2026.
WHAT WE DO IN ITALY

A senior strategist runs your program from start to finish.

Italian keyword and prompt research

The terms and AI prompts Italian buyers use, researched fresh for your category.

Native Italian content

New pages and refreshes written by native Italian writers, with local examples and integrations.

Italian technical setup

Hreflang, indexing and internal links for your Italian pages, whether they live in a subfolder, a subdomain or their own domain.

AI visibility from Italy

Your mention rate in ChatGPT, Perplexity and Gemini, with prompts run from Italy.
RESULTS

Multilingual programs that moved rankings and clicks.

See all case studies →
ActiveCampaign
CASE STUDY

ActiveCampaign gained 83,000 non-branded clicks and 4.1M impressions in French, Italian, German and Spanish in eight months

Read the case study
"Our primary goal was to focus on content that met the needs of searchers in our primary markets. Within two quarters, we were able to drive an additional 80k visits to our website."
Joe Baugnet, Global SEO, ActiveCampaign
FAQ

Questions buyers ask us about Italy.

Who writes our Italian content?

Native Italian writers, briefed by a senior strategist.

Should we translate our English pages or write new Italian ones?

Both have a place. Pages whose search intent matches in Italy can be localized, and topics tied to the US market need a separate Italian page. We decide page by page.

Do you cover Italian speakers in Switzerland?

Yes. We cover Italian-speaking buyers in Switzerland too, with keyword research and AI prompts run for that market.

How do you track AI visibility in Italy?

We run your prompts in Italian, from Italy, so you see your mention rate there next to your mention rate in the US.

Win buyers in Italy

WHAT HAPPENS NEXT 1. A 30-minute call about your markets and goals. 2. We show you the gap and what we would do about it. 3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal