SEO ANALYTICS AND REPORTING

SEO reporting that ties search to demos and signups

We fix your conversion tracking, connect the tools that measure search and AI answers, and send you a report every month and a business review every quarter. All of it comes with your SEO retainer.

Get a proposal See what's included
Led by Maeva Cifuentes, Founder and CEO
Your monthly reportEVERY MONTH
Illustration of a monthly report with organic demos, non-branded clicks and AI share of voice compared with last month
GA4Search ConsoleAhrefsScrunch
SAAS TEAMS THAT GET OUR MONTHLY REPORTS
D2L
CoVet
Blue J
Yuma AI
Monthlya report on search, AI visibility and conversions
Quarterlya business review against your goals
6 toolsset up for your accounts, from GA4 to Scrunch
THE PROBLEM

Broken tracking turns SEO into a guess.

Goals that double count

We have found demo goals that fire on every page refresh, so one visitor shows up as several demos.

Conversions with no source

Signups and Calendly bookings land in GA4 without the page that drove them, so your blog gets zero credit.

Reports full of traffic

Sessions and keyword lists tell your leadership nothing about demos, signups or AI answers.
OUR POINT OF VIEW

A report that brings clarity, not confusion

01

What we shipped

Every page, fix and placement we delivered that month.
02

Progress on your goals

Demos, signups and AI visibility against the targets we set together.
03

What worked

The pages and plays that moved your numbers, and why we think they did.
04

What fell short

The work that lagged, what we think caused it, and what we change next.
05

Sources you can check

Every chart names its source, like GA4, Search Console or Scrunch.
WHAT YOU GET

Reports you can forward to your executives

Illustration of a tracking audit flagging conversion events to fix

Tracking audit

Every conversion event checked for double counts, missing source pages and gaps.
Illustration of a demo request tracked from a blog post to a GA4 key event

Conversion tracking

GA4 key events built in Google Tag Manager for demos and signups, with the page that drove each one.
Illustration of six connected tools from GA4 to Scrunch

Tool setup

GA4, Tag Manager, Search Console, SEOGets, Ahrefs and Scrunch, set up and connected in your accounts.
Illustration of a monthly report comparing this month with last month

Monthly report

What we shipped, progress on your goals, what worked and what fell short, with a chart behind each point.
Illustration of a quarterly business review outline with recommendations near the top

Quarterly business review

Signups and demos against target, AI presence, citations and rankings, with an executive deck and your next 90-day plan.
Illustration of AI crawler visits by operator and AI share of voice

AI visibility report

How often AI assistants recommend you against competitors, and which AI crawlers visit your site.
THE QUARTERLY BUSINESS REVIEW

Every quarter, we review the whole program with your leadership.

A green ranking dashboard next to flat conversions is a failed quarter, and we would rather say so.

WHAT WE COVER
Signups and demos against targetFrom organic search and AI referrals, measured against the goal for the quarter.
AI presenceHow often you appear across your tracked prompts, by AI platform and against each competitor.
Sentiment and recommendationHow AI assistants describe you, and how often they recommend you.
Citation ownershipWhich third-party sources now carry your brand in AI answers.
Commercial rankingsRankings and traffic on your priority buyer-intent keywords.
Cluster healthWhich topics now hold together, and which still fragment.
Competitor movementWhat your competitors gained or lost in search and AI answers.
What worked and what fell shortThe plays we double down on, and the ones we drop.
WHAT YOU WALK AWAY WITH
An executive narrative deckYour next 90-day planA refreshed content audit and topic mapA 60-minute working session
The founder oversees every plan and every review.
HOW IT WORKS

Your tracking is fixed inside the first 30 days.

Your first monthly report sets the baseline for every metric we track after that.

Maeva Cifuentes
WHO RUNS YOUR ACCOUNT

Maeva owns the strategy on your account, and senior strategists carry it from audit to report.

Maeva Cifuentes, Founder and CEO
Watch how we work →
WEEK 1

Access

GA4, Tag Manager, Search Console and your website.
WEEK 2

Audit

Every conversion event checked against what your team counts as a lead.
WEEK 3

Fixes

New key events for demos and signups, published in Tag Manager.
WEEK 4

Tool setup

Ahrefs projects and Scrunch prompts set up for your category.
ONGOING

Report and review

A report every month and a business review every quarter.
RESULTS

Results our reports have tracked for clients.

See all case studies →
"That's a very powerful endorsement of the early work we've been doing on LLM visibility."
Brian Finnerty, CMO, D2L
FROM PEOPLE WHO HAVE WORKED WITH US
"Since she rewrote our copy our website quickly climbed to Google's first page results, and it has gone from zero visibility to an influx of hyper-targeted leads."
Martina Russo
CEO, The Action Sports Translator
"[Flying Cat's] collaborative approach combined with her extraordinary skills & experience means your end result is far superior to anything you could have imagined."
Rick Gay
Technology Executive
WHO IT'S FOR

Built for SaaS teams that judge SEO on demos and signups.

A strong fit

B2B SaaS teams on our SEO retainer.Teams with GA4 on their site and a developer who can add a tag.Leadership that wants SEO and AI visibility reported as demos and signups.Teams that can share their goals and what counts as a lead, so we set tracking up to match.

A better fit elsewhere

Teams that want HubSpot or CRM setup.Teams that need deep multi-touch attribution.Teams that need paid ad attribution.
YOUR OPTIONS

How this compares with a freelancer or a dashboard tool.

Flying CatAnalytics freelancerDashboard tool aloneWhat you getTracking setup, a monthly report and a quarterly review, tied to your SEO planTracking setup, billed by the hourCharts pulled from your accounts, with no analysis or judgment on what they meanWho reads the dataYour senior strategist, who writes what changed and what we do nextYou, once the setup is doneYouAI searchAI share of voice, citations and AI crawler visitsRarely includedDepends on the connectorsConversionsDemos and signups from search and AI, with the page that drove themSet up once, then handed overWhatever your tracking already capturesCostIncluded in your SEO retainerHourlyA monthly software fee
PRICING

Analytics and reporting come with every SEO retainer.

Engagements start at $4,000 a month. Tracking setup, tool setup, monthly reports and quarterly reviews are all included, with no separate fee.

Your first report sets your baseline in month one.
INCLUDED IN YOUR RETAINER
Tracking audit and fixesTool setup, including Ahrefs and ScrunchMonthly reportQuarterly business review
FAQ

Questions buyers ask us on the first call.

SETUP
What do you need from us to get started?

Access to GA4, Google Tag Manager, Search Console and your website. If a tag has to go inside your app, your developer adds the snippet and we handle the rest.

Do you set up HubSpot or our CRM?

No. We set up conversion tracking in GA4 and Google Tag Manager. CRM setup sits with your team or a HubSpot partner.

Can you build us a Looker Studio dashboard?

We can set one up for you as a one-off. Your monthly reports come from us either way.

Can you track conversions from AI assistants?

Yes. We track visits and conversions from AI assistants in GA4, and how often assistants recommend you in Scrunch.

REPORTING
What is in the monthly report?

What we shipped that month, progress against your goals, what worked and what fell short. The numbers come from GA4, Search Console and Scrunch, and each chart names its source.

What happens in a quarterly business review?

We open with signups and demos from organic search and AI against the quarter's target, then our recommendations. Then we cover AI presence by platform and competitor, sentiment, citation ownership, rankings on your priority keywords, cluster health and competitor movement. You leave with an executive deck, your next 90-day plan, a refreshed content audit and a 60-minute working session.

How do we get the reports?

We build them in Claude and share each one as a live link you can forward to your leadership.

SCOPE
Can we buy analytics and reporting on its own?

No. Right now, we only offer analytics and reporting as part of our full-service SEO retainer.

Do you handle paid ad attribution?

No. We report on organic search and AI answers. Your paid media team owns ad attribution.

See what your SEO brings in

WHAT HAPPENS NEXT 1. A 30-minute call about your markets and goals. 2. We show you the gap and what we would do about it. 3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal