Full-service SEO

Enterprise Procurement Platform: Named in 88% of ChatGPT Category Answers Against Two Much Larger Rivals

This enterprise procurement software company sells to large organisations and competes with two incumbents many times its size. The client’s name is withheld at its request.

by Maeva Cifuentes – October 4, 2026

From 76% to 88%
of ChatGPT category answers mention the brand

2.6x
conversion rate on visits from ChatGPT, year over year

+29%
demo conversions from AI and search in one month

Challenges we faced

Two much larger rivals. The client’s biggest competitors have far larger brands, far larger marketing budgets, and a head start in every AI model’s training data.
Buyers moving their research into AI assistants. Enterprise buyers had started building vendor shortlists in ChatGPT and other assistants, before any sales conversation.
High stakes for organic. Organic search already produced around 40% of demo requests, so losing ground in AI answers would cost pipeline.

Opportunities we seized

Tracked the prompts buyers ask across ChatGPT, Claude, Gemini, Perplexity, and Google’s AI answers, against five named competitors.
Shifted production toward decision-stage content, after analysis showed one decision-stage page converting at 17% against 0.24% for high-traffic educational pages.
Refreshed existing pages every month, since AI assistants favour recently updated content.
Earned placements on the third-party roundups and industry publications that AI assistants use as sources.
Redirected stale traffic to current pages with a higher propensity to convert.
Reported on demo requests from AI and search first, with visibility as the leading indicator.

Results

88% of ChatGPT category answers mention the brand, up from 76% in four months
41% of ChatGPT answers cite the company’s own site, up from 25%
Third of six tracked brands in AI answers, behind only the two incumbents
55% of AI mentions now lead the answer, up from 50% a month earlier
2.6x conversion rate on visits from ChatGPT, year over year
+29% demo conversions from AI and search in one month, and +15% demo requests in the spring quarterly review