Enterprise procurement platformCASE STUDY
An enterprise procurement platform now appears in 88% of ChatGPT category answers
This enterprise procurement software company sells to large organizations and competes with two incumbents many times its size. The client asked us to keep its name private.
By Maeva Cifuentes, Founder and CEO · Published October 2026 · 4-minute read76% → 88%of ChatGPT category answers name the brandOver four months
2.6xconversion rate on visits from ChatGPTYear over year
+29%demo conversions from AI and searchIn a single month
Procurement platform · 88% of ChatGPT category answers · 2.6x ChatGPT conversion rateGet a proposal
CLIENTEnterprise procurement platform, name withheld
MARKETEnterprise procurement software
SERVICESGEO and AEO, content, link building
THE CHALLENGE
Enterprise buyers started their vendor shortlists in ChatGPT.
01
Two much larger rivals
Its biggest competitors have larger brands, larger budgets and a head start in every AI model's training data.02
Research moved into AI assistants
Enterprise buyers started building vendor shortlists in ChatGPT and other assistants before any sales conversation.03
High stakes for organic
Organic search already produced around 40% of demo requests, so lost ground in AI answers would cost pipeline.WHAT WE DID
What we changed to get the platform named in AI answers.
Each move links to the service behind it, so you can see what a program like this includes.
01
Tracked the prompts buyers ask
We tracked buyer prompts across ChatGPT, Claude, Gemini, Perplexity and Google's AI answers, against five named competitors.GEO AND AEO →02
Moved production to decision-stage content
One decision-stage page converted at 17%, against 0.24% for high-traffic educational pages, so new content moved toward buying decisions.SEO STRATEGY →03
Refreshed pages every month
AI assistants favor recently updated content, so existing pages got a monthly refresh.CONTENT CREATION →04
Earned spots on the sources AI cites
We earned placements on the third-party roundups and industry publications that AI assistants use as sources.LINK BUILDING →05
Redirected stale traffic
Old pages now send visitors to current pages that convert better.TECHNICAL SEO →06
Reported on demos first
Reports led with demo requests from AI and search, with visibility as the leading indicator.ANALYTICS AND REPORTING →RESULTS
The platform now leads more AI answers, and demo requests grew.
SHARE OF CHATGPT CATEGORY ANSWERS NAMING THE BRAND
76%StartBefore the program
88%Four months laterAfter the program
THE NUMBER THAT SHAPED THE PLAN17%conversion rate on one decision-stage page.High-traffic educational pages converted at 0.24%. That gap decided where the content budget went.
41%of ChatGPT answers cite the company's own site, up from 25%
55%of AI mentions now lead the answer, up from 50% a month earlier
3rd of 6among tracked brands in AI answers
+15%demo requests in the spring quarterly review
GEO AND AEO
Get recommended in AI answers in your category.
Tell us your goals, and we send a proposal built around them.MORE CASE STUDIES
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Get recommended in AI answers in your category.
WHAT HAPPENS NEXT
1. A 30-minute call about your markets and goals.
2. We show you the gap and what we would do about it.
3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal