TECHNICAL SEO FOR B2B SAAS

Make your site easy for Google and AI to read

We crawl your whole site and turn the findings into tickets your developers can ship. Every ticket carries a priority score, an owner and a check after the fix.

Get a proposal See the results
Led by Maeva Cifuentes, Founder and CEO
SoftrCLIENT RESULT
PAID SIGNUPS, FIRST TWO MONTHS +125% From technical fixes alone, before we published a single page of content.
Stale pages recrawledJavaScript content made readableAnchor texts rewritten
SAAS SITES WE CLEANED UP Softr Bizzabo ActiveCampaign Leapsome
+125%paid signups for Softr in two months, from technical fixes alone
+67%organic visits to Bizzabo's product and solutions pages, in four months
1stGoogle core update Leapsome grew through since June 2024, after its technical fixes shipped
THE PROBLEM

Good content sits on a site that search engines struggle to read.

Crawlers waste their visit

Old URLs, duplicate pages and redirect chains eat the attention your product pages need.

A relaunch puts rankings at risk

A new design or a URL change can erase years of search equity in one deploy.

The audit sits in a PDF

Your last audit listed hundreds of warnings, and your developers had zero idea where to start.
OUR POINT OF VIEW

An audit only counts once the fixes ship.

We write for the developer who has to do the work, and we check the result afterward.

01

Tickets over reports

Each finding becomes a ticket with a stable ID, an owner, an effort estimate and a status.
02

Ranked by impact

We score every ticket by severity and by the traffic it touches, so the first fix is the one that pays.
03

Verified after the fix

We recrawl after each release and mark a ticket done only when the check passes.
WHAT YOU GET

Every deliverable is a document you can open.

Illustration of a full site crawl with problem URLs marked

Full site crawl

Every URL crawled and checked for broken pages, redirect chains, duplicates and orphans.
Illustration of a ticket workbook with IDs and statuses

Ticket workbook

One ticket per issue, with a stable ID, an owner, an effort estimate and a status.
Illustration of a priority grid of severity against traffic impact

Priority score

Each ticket scored by severity and traffic impact, so your developers know what to ship first.
Illustration of AI crawler access checks

AI crawler and schema review

Access for AI crawlers, structured data and entity consistency, so assistants can read and cite your pages.
Illustration of a site structure with an orphan page linked back in

Internal linking fixes

Orphan pages reconnected and internal links pointed at your high-value pages.
Illustration of a verification checklist after fixes

Verification

A recrawl after each release, plus a baseline of the checks your site already passes.
HOW IT WORKS

A ranked ticket list inside your first 30 days.

You keep the crawl and the ticket workbook after month one, whatever you decide next.

Maeva Cifuentes
WHO RUNS YOUR ACCOUNT

Maeva owns the strategy on your account, and senior strategists carry it from audit to report.

Maeva Cifuentes, Founder and CEO
Watch how we work →
WEEK 1

Kickoff

Alignment call, Search Console and analytics access, and a full crawl.
WEEK 2

Audit

Indexing, redirects, internal links, speed, schema and AI crawler access reviewed.
WEEK 3

Tickets

The ticket workbook with priority scores, presented live for your approval.
WEEK 4

Handoff

Approved tickets go to your developers, with quick wins first.
MONTH 2 ONWARD

Verify and monitor

We recrawl after each release and watch indexing and traffic. Clients start to see movement within 60 days.
RESULTS

Technical fixes that showed up in signups.

See all case studies →
"Their topic-cluster approach and structural fixes drastically improved how visitors moved from our blog into product and solutions pages, and we're still using that framework today."
Kerri Moore, Senior Content Marketing Manager, Bizzabo
FROM PEOPLE WHO HAVE WORKED WITH US
"Maeva has a deep understanding of both the technical side of search and the importance of high-quality, thoughtful content."
Willow Thompson
Content Marketing Lead, Leapsome
"Maeva stood out by being the first content marketer I met with a deeply analytical approach."
Markus Beck
Co-founder, tye
WHO IT'S FOR

Built for B2B SaaS sites with years of pages behind them.

A strong fit

A site with hundreds of pages and several years of publishing.A relaunch, migration or URL change on the calendar.A developer or CMS team that can ship tickets.

A better fit elsewhere

Teams that need a website design or a full rebuild.Sites that need security remediation or malware removal.Teams that want a one-click report from an audit tool.
YOUR OPTIONS

How this compares with an audit tool or a generalist agency.

Flying CatAudit tool aloneGeneralist agencySpecialized in SaaSB2B SaaS only, for 15+ yearsBuilt for every kind of siteServes many industries, so SaaS sites are one playbook among severalWhat you receiveA ticket workbook with IDs, owners, effort and statusA list of warnings to sort through yourselfA report, with ticketing left to your team in many casesHow issues are rankedSeverity multiplied by traffic impactThe tool's generic severity labelsVaries by agencyAI search readinessAI crawler access, schema and entity consistency checkedLimited or missingVaries by agencyAfter the fixEvery ticket rechecked and marked verifiedYou rerun the crawl yourselfVaries by agencyCostFrom $4,000 a month, or from $5,000 for a one-off auditA monthly software fee plus your team's timeVaries widely
PRICING

Engagements start at $4,000 a month.

Technical SEO comes included in the retainer. A one-off audit starts at $5,000.

Clients start to see movement within 60 days.
WHAT MOVES THE PRICE
Site size and number of templatesMarkets and languagesWho implements the fixes
FAQ

Questions buyers ask us on the first call.

THE AUDIT
What does the technical audit cover?

We review indexing, redirects and 404s, canonical tags, internal links, site speed and Core Web Vitals, schema, and AI crawler access. We also flag migration risks and pages worth pruning.

How do you prioritize the issues?

We score each ticket by severity and by the traffic it touches. Higher-impact work goes first, so site speed can jump ahead of a batch of title tags.

Does technical SEO affect our AI visibility?

Yes. Slow pages and blocked crawlers hurt bots as well as people. We check AI crawler access and schema, and our reports separate training bots from retrieval bots.

IMPLEMENTATION
Who implements the fixes?

It depends on your CMS access and your scope. We can hand tickets to your developers, work alongside your CMS team, or implement a scoped set of fixes ourselves.

Do you create tickets in our engineering system?

We share the findings with you for approval first. Once you approve them, we create the intake tickets for your engineering team.

We have a relaunch or migration coming. When should you get involved?

Before go-live. A URL change creates redirect work and can touch hundreds of internal links, and that is far cheaper to plan ahead than to repair afterward.

SCOPE AND TIMING
Can we buy the technical audit alone?

Yes. The technical audit can be a one-off project that stands on its own, from $5,000. It also comes included in our monthly retainer, where we pair it with verification, monitoring and the rest of your SEO work.

How long does the audit take?

The audit and research phase runs three to five weeks, depending on site size and how quickly access arrives.

How long until we see results?

Clients start to see movement within 60 days. Early movement means more pages indexed, fewer crawl errors and rankings climbing on priority pages. Demos and signups follow once those gains hold.

WORKING TOGETHER
What do you need from us to start?

We need access to Google Search Console and your analytics. CMS access helps where we implement fixes ourselves.

Do you monitor the site after the fixes?

Yes. We recrawl after releases, watch indexing and traffic, and review the work in a quarterly business review that sets the next 90 days.

Get a site search engines can read

WHAT HAPPENS NEXT 1. A 30-minute call about your markets and goals. 2. We show you the gap and what we would do about it. 3. You get a 5-page proposal with timeline, terms and team.
Tell us about your markets and goals.We show you the gap and what we would do about it.Get a proposal