Easy Mode Content Structure For B2B with Liam Bartholomew @Cognism.

Welcome to another episode of The SEO Growth Podcast! This time, we chat with Liam Bartholomew, Vice President of Marketing at Cognism, about the importance of creating a framework that ensures the longevity of your content after launching a successful marketing campaign.

Liam shares an exciting concept called the Realm of Relevancy, a handy tool used to create a unique point of view for your company. The assessment starts with a big-picture idea that both your consumers and your company can relate to. From there, it branches off into different points of view, each with its own set of mapped-out content. This approach creates easy-to-use content, essentially making it an unlimited resource for you and your team. Liam shares how the team at Cognism categorizes the content into specific types: top-down, middle-out, or bottom-up. Don’t miss out on discovering how you can use the Realm of Relevancy to create evergreen content that resonates with your audience!