A Deep Dive into Product-Led Growth w/ Breezy Beaumont.
Discover what Breezy Beaumont has to say about product-led growth and how you can make it work for your organization.
Head of Growth, Correlated
Maeva CifuentesHost, Founder and CEO of Flying Cat
“Product-let growth is basically just putting your product at the center of all that you do… In the product-led world, you’re letting the customer choose what’s the best journey for them.”
Hello hello and welcome back to The SEO Growth Podcast! In this episode, we had a conversation with Breezy Beaumont, Head of Growth at Correlated, on what product-led marketing is all about, how the role of a marketing team shifts within a product-led organization, and how you can make it work for your company.
Correlated is a product-led revenue platform targeted towards teams who want to expand through PLG and gain a better understanding of where to focus their efforts. Breezy walked us through the basics of product-led marketing (a strategy we’ve been hearing plenty about recently) and gave us some tips on the types of strategies you should employ when taking a product-led approach.
Breezy revealed her top product-led growth plays, such as social selling, product virality, and post-conversion tracking and we also talked about the link between a community-led and product-led approach.
Plus, she dove a bit deeper into the concept of social selling and how you can encourage your whole team to get involved when utilizing this method as a growth strategy. Finally, she touched on how to ease into a PLG strategy if you aren’t currently a product-led organization.
If you’ve been seeing product-led growth pop up all over the place recently but still don’t fully understand what it’s about, you do not want to miss this episode.
