A Flying Cat podcast · With Maeva Cifuentes
Executive Conversations.
VPs, CMOs and CROs at B2B companies talk with Maeva Cifuentes about budget narratives, executive buy-in, sales and marketing alignment and owning revenue.
31episodes2024first episode31guests
Start with these episodes
1Budget and buy-inWhy CMO-to-CRO isn’t capitulation with Kathleen Booth
In this episode of Executive Conversations, Maeva Cifuentes speaks with Kathleen Booth, Senior Vice President of Marketing at Pavilion.
Kathleen Booth, Pavilion
2Sales and marketing alignmentRunning sales and marketing as one engine with Dan Chapman
In this episode of Executive Conversations, Maeva Cifuentes speaks with Dan Chapman, VP of sales and marketing at DocNow.
Dan Chapman, DocNow
3Budget and buy-inWhy GTM Leaders Should Sell the Strategy Before the Budget with Hannah Garner @ Arctic Shores
In this episode of Executive Conversations, Maeva Cifuentes speaks with Hannah Garner, CRO at Arctic Shores, about the real work behind getting leadership on
Hannah Garner, Arctic ShoresAll episodes
Budget and buy-inFrom IPO prep to mid-market leadership: hard lessons in accountability with Rob Freedman
Rob Freedman, EZOBudget and buy-inWhy CMO-to-CRO isn’t capitulation with Kathleen Booth
Kathleen Booth, Pavilion
LeadershipBuilding tech-savvy marketing leadership with Rick Egan
Rick Egan, Beyond Inc.Sales and marketing alignmentRunning sales and marketing as one engine with Dan Chapman
Dan Chapman, DocNow
LeadershipLeading without authority with Igor Kranjcec
Igor Kranjcec, Farseer
Sales and marketing alignmentAligning marketing, sales and CS with Janet Jaiswal
Janet Jaiswal, Blueshift
LeadershipBalancing effectiveness and efficiency with Amir Jabbari
Amir Jabbari, BimeBazaar
AI in GTMMarketing’s Role in Training AI (and Teams) with Rachel Weeks
Rachel Weeks
LeadershipBreaking the D2C mindset: launching B2B marketing from scratch with Natalie Naik @ SharpLaunch
Natalie Naik, SharpLaunch
SEO and AI searchWhy SEO needs a seat at the exec table with Malte Landwehr @ Idealo
Malte Landwehr, Idealo
ExperimentationFailing fast: Embracing experimentation with Lindsay Kelley @ Sonar Software
Lindsay Kelley, Sonar Software
Budget and buy-inMarketing Marketing: Selling Your Ideas Internally with Jordan Hwang @OpenPhone
Jordan Hwang, OpenPhoneBudget and buy-inWhy GTM Leaders Should Sell the Strategy Before the Budget with Hannah Garner @ Arctic Shores
Hannah Garner, Arctic Shores
Sales and marketing alignmentHow to align marketing and sales for shared accountability with Silvia Valencia @ Docebo
Silvia Valencia, Docebo
Budget and buy-inWhy Internal Buy-In is the Hardest Sale with Charlie Riley @OneScreen
Charlie Riley, OneScreen.ai
LeadershipFrom hesitation to a $3M GTM overhaul: The turning point with Mark Huber @UserEvidence
Mark Huber, UserEvidence
LeadershipBuilding trust and authenticity in B2B marketing with Ana Laura Zain @Pentaleap
Ana Laura Zain, Pentaleap
Budget and buy-inInternal Marketing Strategies for GTM Leaders: Matt Klingbeil’s Perspective @Rhombus
Matt Klingbeil, Rhombus
Budget and buy-inRewriting the GTM Playbook: Hard Conversations and Budget Narratives with Mohamed Reza @Aavenir
Mohamed Reza, Aavenir
Budget and buy-inEarning a seat at the table: showcasing marketing’s impact with Lauren Lang @UpLevel
Lauren Lang, UpLevel
LeadershipBuilding influence without direct authority in marketing with Shana Haynie @MoEngage
Shana Haynie, MoEngage
Budget and buy-inThe dynamics of reporting to different stakeholders with Lisa Vecchio
Lisa Vecchio, Aircall
Budget and buy-inCreativity on a budget with Jobylon’s Tove Hernlund
Tove Hernlund, Jobylon
Budget and buy-inCrafting the perfect pitch with Devin Reed @theReeder
Devin Reed, the Reeder
Sales and marketing alignmentStrategic Alignment: From Vision to Execution with William Chia @Styra
William Chia, Styra
ExperimentationMarketing Experimentation: Taking Risks with Chris C. Anderson @Greenslate
Chris C. Anderson, Greenslate
SEO and AI searchFrom Traffic to Tangible Results with Jakub Rudnik @Softr
Jakub Rudnik, Softr
Sales and marketing alignmentAligning Marketing and Sales with Gustav Wallberg @Republiken
Gustav Wallberg, Republiken
LeadershipFrom Creative to Operational: Julien Sauvage’s Marketing Journey @Clari
Julien Sauvage, Clari
SEO and AI searchTransforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix
Ran Yosef, Glassix
Budget and buy-inSecuring Marketing Budget and Executive Buy-In with Mick Essex @POWR
Mick Essex, POWRTry a different search or topic.
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SaaS marketers share how organic search and content turned into signups and pipeline, with teardowns and playbooks.
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Hosted by Maeva Cifuentes, Founder and CEO of Flying Cat.
Maeva leads SEO and AI search strategy for B2B SaaS companies including D2L, Klaviyo, CoVet and Blue J. On both shows she asked leaders the questions their boards ask them.
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