Balancing effectiveness and efficiency with Amir Jabbari.
In this episode, Maeva talks with Amir Jabbari, the three-time CMO now steering growth at BimeBazaar.
Head of Growth, BimeBazaar
Maeva CifuentesHost, Founder and CEO of Flying Cat
In this episode, Maeva talks with Amir Jabbari, the three-time CMO now steering growth at BimeBazaar. Amir explains how bouncing from FMCG to fintech to insurtech sharpened his creativity and pushed him to blend street-level observation with hard data. He breaks down why posture and facial cues matter more than click-through rates, how a brand-attitude study convinced a data-obsessed board to bankroll “click-and-brick” campaigns, and why scaling an ineffective channel is a fast track to failure. Expect candid advice on separating efficiency from effectiveness, injecting human touch into digital funnels, and training your team to zoom out and question every best practice.
“If a strategy is not effective, pacing up the efficiency level will make the system more ineffective. You’re in the wrong direction and you’re just getting there faster.”Amir Jabbari
What leaders can take from Amir
- 1Cross-industry experienceAmir shows how moving between sectors sparks creativity and fresh tactics.
- 2Customer behaviour beyond clicksposture, facial expressions and in-store paths reveal insights dashboards miss.
- 3Qualitative meets quantitativeblending brand attitude interviews with surveys won the board’s support for change.
- 4Human touch wins in insurtechclick-and-brick campaigns and pos materials lifted engagement and conversion.
- 5Effectiveness before efficiencyoptimizing a flawed channel only accelerates failure, so zoom out first.
