Executive ConversationsEpisode 5 ·
From Traffic to Tangible Results with Jakub Rudnik @Softr.
In this episode of Executive Conversations, Maeva talks with Jakub Rudnik, Head of Content and SEO at Softr, about the beauty of internal marketing, proving
Jakub Rudnik
Head of SEO & Content, Softr
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
Head of SEO & Content, Softr
Maeva CifuentesHost, Founder and CEO of Flying Cat
In this episode of Executive Conversations, Maeva talks with Jakub Rudnik, Head of Content and SEO at Softr, about the beauty of internal marketing, proving ROI for marketing initiatives, and leveraging content to drive measurable results. Jakub shares his experiences from G2, Scribe, ActiveCampaign, and Softr, highlighting the importance of effective experimentation, clear ROI demonstration, and the evolving role of content marketing in different organizational contexts.
“We were proving traffic. Going from 50,000 visitors to a million and a half in a year was awesome. But if those aren’t turning into really recognizable dollars, much tougher.”Jakub Rudnik, Head of SEO & Content at Softr
What leaders can take from Jakub
- 1Proving ROIHow to demonstrate clear ROI from content marketing efforts to secure internal buy-in and budget.
- 2Internal MarketingThe need for effective internal marketing and selling strategies to get buy-in from multiple stakeholders.
- 3ExperimentationThe value of running structured experiments with clear metrics to validate new marketing ideas.
- 4Adapting StrategiesTransitioning from top-of-funnel content to more targeted, bottom-of-funnel content for better conversions.
- 5Learning from ExperiencesThrough different companies, Jakub learned the importance of learning from past mistakes and successes to fine-tune marketing strategies
Content marketing ROIInternal marketingSEO and content strategy
