Transforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix.
In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix.
VP of Marketing, Glassix
Maeva CifuentesHost, Founder and CEO of Flying Cat
Welcome to Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM strategies. In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix.
Ran Yosef had extensive experience in various marketing roles before becoming VP of Marketing. He discusses the challenges of gaining executive buy-in, particularly for long-term strategies like SEO. Ran emphasizes understanding your executive team, showcasing the value of proposed marketing strategies, and building trust within your organization. He also provides tips on how to best align your marketing and sales teams to achieve cohesive and effective results.
“Winning trust within the organization is crucial. Be responsive, be knowledgeable, and show that you genuinely care about the outcomes.”Ran Yosef, VP of Marketing at Glassix
What leaders can take from Ran
- 1Building TrustRan talks about establishing trust and how it’s crucial for getting buy-in for new ideas and strategies.
- 2Understanding Executive PreferencesTailoring presentations to the executive team’s preferences increases approval rate.
- 3Proving Long-Term ValueDemonstrating the long-term benefits of strategies like SEO helps in gaining support.
- 4Collaborative EffortWorking closely with sales and other departments to align.
- 5Industry KnowledgeKnowing your industry and competitors make for a strong case when proposing new initiatives.
