“Google is attached to fresh content that includes all the latest nuances in information. We focused on our keywords, and made sure that all the reoptimised pieces were up to date with the latest information, as well as the best graphics, latest use cases, SMEs and quotes.”
Welcome to another episode of The SEO Growth Podcast! This time, we chat with Justyna Dzikowska, Head of Marketing at Brand24, about effective SEO strategies, targeted keywords, and understanding the customer journey for successful marketing.
In this episode, we dive into the world of SEO with Justyna as she shares valuable insights and strategies for creating an effective SEO strategy. Emphasizing simplicity and a narrow focus, she provides practical tips to optimize your website and content, improve rankings, and drive organic traffic. Discover the role of understanding the customer journey, the limitations and benefits of AI-generated content, and gain actionable SEO recommendations for tailored strategies based on your business context. Learn how to optimize your online presence, enhance user experience, and achieve sustainable growth. With a focus on simplicity, tailored approaches, and understanding the customer journey, you’ll be equipped to drive organic traffic, improve rankings, and create valuable content. Don’t miss out on these practical tips for optimizing your SEO strategy and staying ahead in the digital landscape. Tune in to find expert insights, practical tips, and actionable advice that will empower you to optimize your SEO efforts and achieve remarkable growth in the digital landscape!
In this episode, we talk about:
- SEO Strategy
- Targeted Keywords
- Customer Journey
Timestamps:
[00:00] Introduction
[00:57] Importance of tailoring SEO strategy to the customer journey and products
[02:42] SEO opportunities and growth in keyword ranking
[04:52] Focusing on what converts and optimizing existing content
[09:20] Monitoring performance, updating older articles, and tracking metrics
[13:37] Benefits and limitations of AI-generated content in SEO
[19:18] Balancing AI and human input in content creation
[24:43] SEO tips for creating an effective strategy
[25:44] Wrap-up
About Justyna Dzikowska
Justyna Dzikowska is an accomplished marketing professional with nearly a decade of experience in the field. Her deep understanding of the IT industry’s dynamics and integration with areas like data, social media, and video has enabled her to achieve remarkable results, focusing not only on views but also on ROI. Connect with Justyna Dzikowska on LinkedIn.
