Executive ConversationsEpisode 9 ·
Creativity on a budget with Jobylon’s Tove Hernlund.
In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team.
Tove Hernlund
Marketing Team Lead, Jobylon
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
Marketing Team Lead, Jobylon
Maeva CifuentesHost, Founder and CEO of Flying Cat
In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team. She discusses the importance of creative problem-solving when faced with budget cuts, the value of mentorship, and how to secure buy-in for innovative ideas. Tove also highlights the significance of being adaptable and prepared when pitching new strategies in the B2B space.
“It’s about finding creative ways to make an impact, even when budgets are tight. That’s where true innovation happens.”Tove Hernlund, Marketing Team Lead at Jobylon
What leaders can take from Tove
- 1Creative marketing with limited budgetsFinding innovative ways to make an impact even with reduced budgets.
- 2Value of mentorshipTove shares how having a challenging mentor early in her career shaped her approach to marketing and leadership.
- 3Selling internally for new ideasStrategies for pitching creative and unconventional marketing ideas to leadership teams.
- 4Balancing proven tactics with innovationThe importance of not just following what competitors do but finding unique strategies that align with company goals.
- 5Long-term thinking in marketingMarketing success is a marathon, not a sprint, and the importance of patience and persistence.
Creative marketingCareer progressionMentorship
