Executive ConversationsEpisode 18 ·
How to align marketing and sales for shared accountability with Silvia Valencia @ Docebo.
In this episode of Executive Conversations, Maeva Cifuentes speaks with Silvia Valencia, VP of Revenue Marketing at Docebo, about her journey from agency to
Silvia Valencia
VP of Revenue Marketing, Docebo
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
VP of Revenue Marketing, Docebo
Maeva CifuentesHost, Founder and CEO of Flying Cat
In this episode of Executive Conversations, Maeva Cifuentes speaks with Silvia Valencia, VP of Revenue Marketing at Docebo, about her journey from agency to in-house marketing. Silvia shares how her experience at Refine Labs taught her to manage buy-in, present strategic investment cases, and reallocate budgets effectively. Maeva and Silvia also emphasize the importance of starting relationships with clear communication, setting expectations for short- and long-term outcomes, and delivering early wins to gain credibility.
“Speed is earned with trust. The more transparent and intentional you are, the faster decisions and buy-in happen—even in public companies.”Silvia Valencia, VP of Revenue Marketing at Docebo
What leaders can take from Silvia
- 1Building trust from day oneSetting clear expectations and communicating expected outcomes early to establish credibility with stakeholders is essential to success.
- 2Aligning marketing and salesSilvia explains the value of shared accountability and creating a unified narrative with sales teams to reduce friction and drive results.
- 3Short-term wins and long-term betsBalancing immediate impact projects with strategic initiatives that pay off over multiple quarters.
- 4Intentionality in budget allocationEnsuring every spend decision aligns with audience relevance, ROI expectations, and overarching company goals.
Executive buy-inDemand generation strategiesStakeholder alignmentTrust building in SaaS marketingMarketing and sales collaboration
