Executive ConversationsEpisode 21 · Apr 29, 2025

Failing fast: Embracing experimentation with Lindsay Kelley @ Sonar Software.

In this episode of Executive Conversations, Maeva Cifuentes speaks with Lindsay Kelley, VP of Marketing at Sonar Software.

Lindsay Kelley
VP of Marketing, Sonar Software

Maeva Cifuentes
Host, Founder and CEO of Flying Cat

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About this episode

In this episode of Executive Conversations, Maeva Cifuentes speaks with Lindsay Kelley, VP of Marketing at Sonar Software. Lindsay talks us through her techniques for advocating for marketing initiatives within the organization to secure necessary resources. They also discuss methods to develop and present budgets that reflect marketing goals and company targets and strategies to identify and collaborate with internal allies who can champion marketing initiatives.

“I teach my team the five most important words: ‘you’ll have to ask Lindsay.’ It’s how we stop being order takers and start being strategic.”Lindsay Kelley, VP of Marketing at Sonar Software

Key takeaways

What leaders can take from Lindsay

1
Harnessing AI for customer satisfactionLindsay Kelley emphasizes the importance of integrating artificial intelligence to enhance customer experiences and operational efficiency.
2
Budget-friendly marketing strategiesShe shares insights on creating engaging social media content, utilizing customer referral programs, and leveraging cost-effective print materials to maximize marketing efforts without overspending.
3
Leveraging local SEOLindsay discusses the significance of optimizing online presence through local SEO tactics, including maintaining accurate profiles, gathering reviews, and securing local citations to improve visibility.
4
Community engagementShe highlights the value of participating in local events and forming partnerships to connect with customers and expand networks, thereby strengthening community ties.
5
Measuring marketing successLindsay underscores the importance of tracking marketing performance and aligning efforts with business objectives to ensure effective strategies and continuous improvement.