Executive ConversationsEpisode 6 ·
Marketing Experimentation: Taking Risks with Chris C. Anderson @Greenslate.
In this episode, Maeva chats with Chris Anderson, VP Head of Content at Greenslate.
Chris C. Anderson
VP Head of Content, Greenslate
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
VP Head of Content, Greenslate
Maeva CifuentesHost, Founder and CEO of Flying Cat
In this episode, Maeva chats with Chris Anderson, VP Head of Content at Greenslate. They dive into the art of building executive relationships, presenting data-backed ideas, and navigating the unique challenges of different industries. Chris shares his tips on saving data from past campaigns, tailoring pitches to various stakeholders, and embracing risk in marketing. He also highlights the importance of identifying what resonates with executives and using experimentation to support new ideas.
“Take risks. Don’t be shy. Throw every idea against the wall—you never know what’s going to stick.”Chris C. Anderson, VP Head of Content at Greenslate
What leaders can take from Chris
- 1The importance of integrating experienceChris values his CMO’s extensive industry knowledge and incorporates it into his innovative ideas.
- 2Leveraging past dataDrawing from previous successful campaigns and roles helps in building strong cases for new initiatives.
- 3Experimentation for proofStarting small with experiments to gather data can justify budget increases and gain support for larger projects.
- 4Collaborative pitchingWorking with team members and leadership ensures alignment and enhances the quality of pitches.
- 5Adapting to industry changesNavigating industry-specific challenges, such as entertainment strikes, requires flexibility and short-term focus.
Content strategyPresenting dataPitching ideas
