Executive ConversationsEpisode 11 ·
Building influence without direct authority in marketing with Shana Haynie @MoEngage.
In this episode of Executive Conversations, Maeva chats with Shana Haynie, Head of Content and Organic Growth at MoEngage North America, as she shares her
Shana Haynie
Head of Content & Organic Growth, MoEngage
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
Head of Content & Organic Growth, MoEngage
Maeva CifuentesHost, Founder and CEO of Flying Cat
In this episode of Executive Conversations, Maeva chats with Shana Haynie, Head of Content and Organic Growth at MoEngage North America, as she shares her experience managing content strategy across global regions. She discusses building relationships, influencing without direct authority, and navigating complex content challenges. Shana also details how she drives SEO results, collaborates with web ops teams, and ensures alignment across different regions.
“It’s not just about getting things done, but doing it in a way that doesn’t ruffle feathers while making sure people are on your side.”Shana Haynie, Head of Content & Organic Growth at MoEngage
What leaders can take from Shana
- 1Navigating global content strategyThe complexities of managing content across regions and collaborating with international teams.
- 2Influencing without authorityTips for building relationships and gaining support from colleagues and leadership without direct management power.
- 3Long-term SEO strategyAddressing technical SEO issues and content overhaul for sustained organic growth.
- 4Driving process changeImplementing new frameworks and processes to improve content efficiency in a large organization.
- 5Cross-functional collaborationThe importance of working closely with different departments, like web ops, to drive meaningful results.
Content strategyOrganic GrowthContent operations
