Executive ConversationsEpisode 10 ·
The dynamics of reporting to different stakeholders with Lisa Vecchio.
In this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall.
Lisa Vecchio
Former GVP of Integrated Marketing, Aircall
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
Former GVP of Integrated Marketing, Aircall
Maeva CifuentesHost, Founder and CEO of Flying Cat
In this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall. She previously worked with Hootsuite and Expedia and shares her experiences navigating leadership transitions, adjusting marketing strategies, and working closely with executive teams to ensure the success of marketing plans. She talks about adapting to new perspectives, building strong relationships, and using data to demonstrate the value of long-term marketing initiatives.
“Communicate- Be transparent, set expectations and then mitigate.”Lisa Vecchio, GVP of Integrated Marketing from Aircall
What leaders can take from Lisa
- 1Navigating leadership changesLisa shares her experiences in adapting to new leadership perspectives and how it influences marketing strategy.
- 2Crafting effective presentationsStrategies for presenting complex marketing strategies in simple terms that resonate with executives.
- 3Managing budget expectationsBalancing short-term performance marketing with long-term brand building despite budget constraints.
- 4The importance of flexibilityHow to remain adaptable in dynamic business environments, especially during executive transitions.
- 5The role of data in decision-makingUsing supporting data and anecdotes with marketing strategies and secure necessary resources.
StakeholdersReportingLong-term growth
