Referral Marketing Tips & Tricks from ReferralCandy.
We speak with Raul Galera, Partner Manager at ReferralCandy, who shares some valuable insights about strategies and methods that can be applied in referral marketing, as part of the FCM interview series.
Partner Manager, ReferralCandy
Maeva CifuentesHost, Founder and CEO of Flying Cat
Hello hello. We’ve made it to the 50th episode of the Flying Cat interview series! For the ones who have been watching or listening to us, and have been a part of this journey, a big thank you to all of you.
Joining us this week on the new episode is Raul Galera, Partner Manager and Chief Advocate at ReferralCandy.
ReferralCandy is an app that allows brands to turn a customer base into their marketing team by the method of referral marketing. The company helps in getting more customers by incentivizing referrals.
In this interview, we get into the details of referral marketing. The strategies involved, the different kinds of affiliate & referral programs, the types of incentives available, and much more.
Raul mentions what it’s like to turn your customer base into a marketing team and how it always works best for a business when the process of achieving incentives is made easy for the customers.
All we can say is, refer to this interview to know everything about referral marketing!
“I always tell merchants to be conscious of your customer’s attention span. If you’re going to ask them to do something, make sure you’re driving their attention in the right direction. That’s why a simple referral program always works well.”Raul Galera
