The SEO Growth PodcastEpisode 18 ·

How SaaS Companies Can Give the Perfect Demo.

Sales coach Matt Wolach talks about removing blockages and achieving success when it comes to closing deals and sales.

Matt Wolach
SaaS sales coach
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
About this episode

Today I chat with Matt Wolach, a sales coach for SaaS companies and SaaS leaders. He’s been in the SaaS industry for 15 years and helps companies to remove their roadblocks when it comes to closing deals and making sales. He has helped his clients double their close rates with his deal processes and we talk about how they make that happen.

The perfect deal process can be broken down into 4 main parts:

  • Discover
  • Educate
  • Associate
  • Lead

The entire process needs to be evaluated, from when a lead comes in all the way to close. Matt touches on some of the biggest struggles that he notices companies facing when it comes to their deal processes, and how to overcome those to create a process that actually works.

Topics covered
What the perfect deal process looks likeHow to apply the D.E.A.L. principalsBiggest challenges in sales

More episodes on growth and GTM

All episodes →
Maeva Cifuentes
Turn search into pipeline with Flying Cat.Flying Cat builds SEO and AEO programs for B2B SaaS teams, led by founder Maeva Cifuentes.
Get a proposal