3 Content Marketing Genres Every B2B Company Needs.
Building an effective content marketing strategy involves balancing technical SEO elements with creating varied and quality content. Josh Spilker, owner of Growthcontent.io, breaks down the best way to bring all these elements together.
Founder, Growthcontent.io
Maeva CifuentesHost, Founder and CEO of Flying Cat
In today’s episode, I chat with Josh Spilker, a B2B content marketing consultant and founder of Growthcontent.io. He just launched his own consultancy, but has been working in content marketing with companies like ClickUp, Toptal, and Workzone for years.
Josh says that in content marketing, there are three main genres: brand, thought leadership, and education/search. They all play together but are usually not very well coordinated. There are also different expectations for how the different genres should perform. Each type of content is essential but understanding the jobs of each type, and what goals they can help your business reach, is essential to the success of your strategy.
