The SEO Growth PodcastEpisode 38 ·

Fearless. Unfiltered. Inspiring. In conversation with Chima Mmeje, freelance SEO copywriter and Founder, Zenith Copy.

“A topic cluster can help you own the term and not just one keyword inside that term”. We talk to Chima Mmeje, freelance SEO copywriter and Founder, Zenith Copy about topic clusters and content strategies, and everything in between. Watch now!

Chima Mmeje
Founder, Zenith Copy
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
About this episode

Hello hello! In today’s episode, I had the pleasure of talking to the very passionate and very energetic, Chima Mmeje.

Chima is a Nigeria-based freelance SEO copywriter, content strategist, and Founder of Zenith Copy.

We discuss in depth the SEO community at large and the need for more inclusivity around the world, especially in developing countries.

We also talk about topic clusters and how they impact the overall content execution. The passion with which Chima speaks about her work and her future plans is nothing short of inspiring.

You’ll find some valuable insights and possible mentorship options from this episode, especially if you’re looking for growth in the field of SEO.

“People are obsessed with keywords and I don’t understand why? I think it’s narrow minded to obsess about one keyword and once you get to that top ranking, you move to that keyword, obsess over that keyword, like…where does it end? Well, a topic cluster, it’s kind of ambitious because you want to own that whole topic, you want to own the term, not just one keyword inside that term”Chima Mmeje
Topics covered
Inclusivity in the SEO industryA freelancer coalition project in the worksLack of opportunities in the developing African countriesSEO mentorship programsContent strategy over content writingTopic clusters; the process and its advantagesAddressing the comparison with competitors

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Maeva Cifuentes
Turn search into pipeline with Flying Cat.Flying Cat builds SEO and AEO programs for B2B SaaS teams, led by founder Maeva Cifuentes.
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