When You’re Not Marketing To Marketers: How SaaS Marketers Can Use Video Content to Learn About Their Market with Sam Morris @Payzaar.
Join Sam Morris, Head of Marketing at Payzaar, as he shares how video content & talkshow-style podcasts can generate leads and build relationships with niche markets, even if you’re not active on LinkedIn.
Head of Marketing, Payzaar
Maeva CifuentesHost, Founder and CEO of Flying Cat
“We’ve started a Global Payroll-themed talk show, which is a video-first podcast. We invite guests on the show, we interview them about topics that are relevant to global payroll leaders—as a way to build a relationship with them and to learn about our market through them, basically.”
Welcome to another episode of The SEO Growth Podcast! This time, we spoke to Sam Morris, Head of Marketing at Payzaar, about his experience using video content to generate leads for a niche market.
Sam shares his experience in marketing to the global payroll function, a niche market within payroll HR managers, and how their career trajectory impacts their pain points. He discusses the importance of understanding where your niche market lives online and how video content can help bridge the communication gap. This episode also explores the potential impact of technology on the future of work and how to prepare for it. Tune in to find out how you can target a niche audience, even while under-utilizing LinkedIn!
