How to create genuinely useful thought leadership content at scale w/ Brooklin Nash.

How do you create thought leadership content at scale even if you don’t have access to leaders?

By broadening your definition of what a thought leader is, and taking a holistic approach to content creation, that’s how.

This week on The SEO Growth Podcast, we talk to content marketer Brooklin Nash about how he takes expert voices and elevates them through B2B SaaS brands. Brooklin is a six-figure freelancer, aspiring seven-figure agency owner, and trusted by companies like Mixpanel, Skillsoft, and CloudShare, so we figure his advice is worth listening to!

Thought leadership has become a bit of a well-worn phrase in recent years but, as Brooklin explains, genuine thought leadership is way more than CEO-driven opinion pieces. He defines it as “Putting expert voices front and center in your content that match who your audience is and who you’re actually selling to, whether they’re your business users, end-users of your product, or decision-makers.”

With that out of the way, Brooklin walked us through his approach to getting time with subject matter experts, and how he makes the most of it to produce a true content web of knowledge that drives demand generation. Finally, he explained when and why content should be divorced from demand generation, and how to improve sales-marketing alignment to create sales collateral that can be used at all funnel stages.

All this and more in the full episode!