The SEO Growth PodcastEpisode 91 ·
Scaling video content production for SaaS companies with Rishabh Bhandari @Content Beta.
Tune in to find out how small marketing teams can produce, refresh and measure video content on a budget for every stage of the funnel.
Rishabh Bhandari
Content Beta
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
Content Beta
Maeva CifuentesHost, Founder and CEO of Flying Cat
Maeva Cifuentes talks with Rishabh Bhandari of Content Beta, a video and design service for B2B SaaS teams, about scaling video content production without huge budgets or endless editing.
Rish lays out the five types of video every software company should make first. He explains how to measure video at each stage of the funnel, and how Content Beta templatizes production with documented processes, checklists and a swipe file of hundreds of tested openings and calls to action.
He also covers how to staff a video team as you scale, and how to keep product videos up to date as the product changes.
“In this world of attention deficit, where people spend more time watching TikTok videos than your ten-minute demo videos, you’ve got to cut it down and make your content engaging.”Rishabh Bhandari, Content Beta
What leaders can take from Rishabh
- 1Start with five core videos.Product explainers, product demos, customer videos, authority videos and onboarding videos cover the funnel.
- 2Fill the middle of the funnel.Short demo videos help buyers decide before they ever book a sales call.
- 3Measure by funnel stage.Track views and engagement at the top, signups and conversions lower down, and renewal or churn for onboarding videos.
- 4Templatize the workflow.Script, storyboard and edit in documented steps with checklists and a swipe file.
- 5Plan for updates.Synthetic voiceover and modular visuals let teams refresh product videos in a fraction of the original time.
Video content productionVideo marketingVideo marketing metrics
