Google Search Console Keyword Mining & B2C e-commerce with Marcos Sabino.
Insider insights into how B2C SEO differs from B2B. Marcos Sabino, head of SEO at TravelPerk, shares his top tips to use Google Search Console for keyword mining, rank for low volume keywords, create an SEO culture, and manage stakeholders.
Head of SEO, TravelPerk
Maeva CifuentesHost, Founder and CEO of Flying Cat
Hi there and welcome back to the Flying Cat interview series!
In this episode, we get the lowdown on the differences between B2B and B2C SEO from Marcos Sabino who heads up the SEO team at TravelPerk, a B2B business travel software.
Originally from Portugal, Marcos recently transitioned from B2C e-commerce at Myprotein, a sports nutrition brand based in the UK, to B2B SaaS at TravelPerk in Barcelona. He explains how, while the basic principles of B2C and B2B SEO are similar, he’s encountered big differences in terms of stakeholder involvement, keyword search volumes, and the number of websites he has to manage at a B2B SaaS company vs B2C e-commerce.
He also outlines the practical implications of those differences when it comes to creating an SEO culture, managing stakeholders and expectations, doing keyword research, optimizing content, and getting results.
And as if that wasn’t enough, Marcos also gives us his take on keyword mining and why Google Search Console wins over third-party SEO tools any day when it comes to evaluating demand for “zero volume” keywords. He signs off with some insights into how TravelPerk ranks for localized searches and deals with the challenges of researching keywords and creating content in languages other than English.
Don’t miss it!
Marcos Sabino
Head of SEO at TravelPerk
I’m originally from Portugal and have spent the last 7 years in the United Kingdom where I headed up the SEO team for Myprotein, an international sports nutrition brand.
I’ve been in SEO for over 10 years now, all the time working in-house for an e-commerce environment.
In January this year I started working at TravelPerk, which is also my first experience doing B2B SEO.
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