How to 4x Reach With Repurposing: A Playbook, w/ Casey Hill @Bonjoro.
Casey Hill talks to Flying Cat about repurposing content and how to extend reach with a killer distribution strategy.
Head of Growth, Bonjoro
Maeva CifuentesHost, Founder and CEO of Flying Cat
Hi listeners! In episode 83 of The SEO Growth Podcast, we sat down with Casey Hill, Head of Growth at Bonjoro, to discuss maximizing your content reach with repurposing.
Casey explains that if you’re just scheduling content, posting it, and dropping it in your newsletter you’re missing out on massive reach potential. He reveals how repurposing your content, and having a proper distribution strategy, is key to expanding your reach.
He’s passionate about reaching out to the widest audience possible, by focusing on content that will appeal to a broad audience, and harnessing the power of affiliate partners to magnify your reach.
Having been in the game a long time, Casey has faced his share of challenges. He tells us about how he overcame them, adapting his content for specific audiences (even when they were less than receptive!), and learning how to measure success.
So grab a cup of coffee, get comfortable, and tune in as Casey gives you the ins and outs of content repurposing to save you time and massively expand your reach.
“Building a good distribution plan essentially means that for less total content production, you’re able to get that much more actual output.”Casey Hill
