Choosing Effective Marketing Channels with CGO Oren Greenburg.

In today’s episode, I talk to Oren Greenburg, the Chief Growth Officer for Kurve, a marketing consultancy helping enterprises and startups navigate growth through digital marketing. They’ve worked with many big names like Canon, Investec and Lifecake, plus have been featured in publications by HubSpot, Zapier and Adweek. Digital marketing is, in Oren’s word, “his cup of tea”

Almost every channel can be validated in a shorter time frame by using paid advertising. It allows you to quickly identify whether a channel is the appropriate one for your audience based on the results. If your ad campaign flops, then likely your audience isn’t using that specific channel. There are a few levels of where things can go wrong: the channel level, the audience level, the message and the conversion funnel. Oren talks deeper about each level and how to avoid the most common mistakes.