The SEO Growth PodcastEpisode 41 ·

Establishing Purpose to Add Meaning at Work. An Interview with Stephanie Grawehr, Marketing Manager at Alaya.

An interactive and quite literally a ‘purposeful’ conversation with Stephanie Grawehr, Marketing Manager at Alaya. We talk about defining purpose, establishing causes, infusing social responsibilities through work, and a lot more.

Stephanie Grawehr
Marketing Manager, Alaya
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
About this episode

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Well hello there to all of you. We’re back with an all-new episode of the Flying Cat interview series and joining us today is Stephanie Grawehr, Marketing Manager at Alaya.

Alaya helps companies engage their employees to drive participation at work and in the community by conducting activities like volunteering, fundraising and making it easier for employees to have a positive impact in the world through their work.

In this interview, we mainly discuss purpose-driven employment, which is to engage employees in an organization through initiatives that may not necessarily be related to their work tasks but bring everyone together for a common cause. It could be in the form of volunteering, donations, or even friendly competitions from time to time. We talk about everything revolving around the ‘purpose’ subject from a professional viewpoint.

There’s often some confusion about initiating purpose-oriented activities during work hours and even misconceptions among smaller organizations, who often doubt they have time to promote any activity beyond their day-to-day work. Stephanie sheds light on all these aspects with her charming smile and solid reasonings.

If you’re an employer or an employee looking forward to initiating a purposeful environment at your workplace, this interview might just give you the exact clarity and motivation you need.

Also, for the ones who are looking to start somewhere and need some assistance, the team at Alaya has prepared a comprehensive guide, known as The ultimate guide to Purpose-driven CSR, which will surely come in handy.

“Studies have shown that people are four times more engaged & also feel better in terms of well-being, when a company that they’re working with, has more purpose and a clear purpose in societal benefit.”Stephanie Grawehr
Topics covered
Defining a purpose-driven employment‘Purpose’ becoming trendy/going mainstreamUsing technology to power purposeEmpowering employees at work during their work hours‘Purpose knows no size’Infusing social purpose through friendly activitiesFinding the right motivation

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Maeva Cifuentes
Turn search into pipeline with Flying Cat.Flying Cat builds SEO and AEO programs for B2B SaaS teams, led by founder Maeva Cifuentes.
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