The SEO Growth PodcastEpisode 24 ·

Simon Lehmann on Consulting Secrets and Forecasts About Vacation Rental Tech.

As the short-term rental industry changes, tech companies need to alter their strategy for long-term success. Vacation rental expert Simon Lehmann tells us how.

Simon Lehmann
CEO and Co-founder, AJL Atelier
Maeva Cifuentes
Host, Founder and CEO of Flying Cat
About this episode

In this episode I am speaking to Simon Lehmann, the CEO and Co-Founder of AJL Atelier, a consulting firm for the short-term rental industry. They consult tech companies and operators in hospitality and vacation rentals, help them build their strategy and recently partnered with Hotel.School to launch a series of hospitality courses. They are the go-to partner in the vacation rental industry.

For tech companies in the short-term rental industry having the correct strategy is paramount. This is especially true in the current global climate, as COVID continues to make its mark on the tourism industry. It’s essential for companies to understand how the market is structured and have a clear image of what they want to achieve.

Simon challenges tech providers to think about what their future role is in the industry and how they will expand and grow. Survival is going to be difficult, and leaders need to step out of their daily wheel to look at their companies from an outside standpoint. How does the industry see your business, how do investors see your business, and what are they looking for?

Topics covered
Whether tech companies should specialize in one service, or do a bit of everything to target more customersWhat strategies are working well?How to leverage user forums to get insight into your clients needs

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Maeva Cifuentes
Turn search into pipeline with Flying Cat.Flying Cat builds SEO and AEO programs for B2B SaaS teams, led by founder Maeva Cifuentes.
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