Crafting a successful keyword and content strategy for organic growth w/ Farzad Rashidi.
Farzad Rashidi of Respona shares his keyword prioritization and content distribution tips on The SEO Growth Podcast.
Lead Innovator, Respona
Maeva CifuentesHost, Founder and CEO of Flying Cat
Is SEO the right channel for your business? And if so, are you doing it right?
We sat down with Farzad Rashidi, Lead Innovator at Respona and former Director of Marketing at Visme, to uncover how they tackle SEO and find out how they’ve had so much success (we’re talking 14 million users and 3 million monthly organic traffic at Visme).
Learn about their keyword prioritization formula, the three types of content they publish, and why you should be focusing more on content distribution than creation.
Episode Summary
“One of the ways that you could discover whether SEO is the right channel for the business that you’re working with is basically understanding two questions. First, are the potential customers of your business actually aware of the problem your business is solving? And if so, where are they actually looking to solve that problem?”
Hello hello! For episode 81 of The SEO Growth Podcast, we spoke with Farzad Rashidi, Lead Innovator at Respona and former Director of Marketing at Visme. He gave us the company’s exclusive SEO formula, the same one that was used at Visme to help them reach 14 million users and 3 million monthly organic traffic.
Farzad broke down this keyword prioritization formula, which is calculated using CPC, traffic potential, and keyword difficulty. He also explained the three types of content they publish at Respona and Visme: content for SEO purposes, link content, and conversion content.
Plus, he explained how the company distributes its marketing efforts: according to Farzad, teams should be devoting 20% of their time to content creation and 80% to content promotion. Farzad explains why this approach was crucial for helping Visme achieve its success.
This is just part one of two of Farzad’s interviews. In the next installment, we’ll be picking his brain about off-page SEO and link building. But for now, tune in to learn how to build a solid SEO content creation and distribution strategy and determine whether SEO is the right channel for your business.
