Building revenue teams that drive success W/ Ashley Levesque.
Tune in to learn how you can build revenue teams that drive success, while empowering your team, with Ashley Levesque.
VP of Marketing, Banzai
Maeva CifuentesHost, Founder and CEO of Flying Cat
Hello hello and welcome to another episode of The SEO Growth Podcast! Today, we’re here with Ashley Levesque, VP of marketing at Banzai. We talk about building marketing and revenue teams, and why the current marketing team playbook is outdated.
Ashley Levesque grows teams and strategies that empower employees and transform businesses. In her time as a marketing and communications professional, she’s built departments and functions from the ground up in industries ranging from manufacturing to SaaS.
At Banzai, Ashley’s responsible for empowering marketing teams with the skills, tools, and confidence they need to connect more deeply with their prospects and customers.
She walks us through the current marketing playbook, why it’s outdated, and how modern marketing teams should approach their goals.
“Marketing generates leads and kicks them over to sales. We all know that’s not the way the buyer’s journey works, but our organization is still set up that way.” Ashley reveals her top plays when it comes to building efficient teams, which include creating pods and bringing sales and marketing together.
Do you have the right metrics in place to measure success in your business? Are you communicating these metrics when onboarding new marketing hires? What happens if the expectations for your team aren’t laid out clearly?
During this episode, we talk about tips you can implement this month to ensure your marketing and revenue teams are going in the right direction, and with the least resistance.
“Marketers have always gotten the unfortunate rap of being not as impactful as sales. So now, it becomes a lot harder to get buy-in from the rest of the organization to do the things that we need to do.”Ashley Levesque
