Building a podcast community: Klue’s network success w/ Adam McQueen.
Adam McQueen talks to The SEO Growth Podcast about the road to success when building a podcast network and community.
Content Marketing Manager, Klue
Maeva CifuentesHost, Founder and CEO of Flying Cat
Hey there! In episode 82 of The SEO Growth Podcast, we sat down with Alex McQueen, Content Marketing Manager at Klue, to hear about how he co-created his own podcast network – The Compete Network.
Alex talks about how his desire to reach out to people, share knowledge and build a thriving community inspired the network. He knew that simply dumping job postings on the website or creating a Slack channel wouldn’t magically grow a community and sought to bring a personal touch to engagement.
Detailing the challenges and successes of The Compete Network, he talked us through the value of a strong branding team and what metrics he uses to measure engagement. He singles out live shows and events as a key step towards success and gives helpful tips on how to increase participation with follow-up interactions.
Plus, Alex explained the advantages of diversifying content beyond blog posts to encompass podcasts, videos, live shows, newsletters, and courses and the opportunities they offer. He shares some invaluable pointers on scheduling this content and tells us about his “Netflix seasons” approach to podcast episodes.
So, if you’re ready to hear how you can up your podcast game, jumpstart audience engagement, and build a thriving community, then tune in now!
“Really great content and open content that really tries to elicit feedback, I think is a really strong starting point for building a community that actually has substance to it. It’s not just a list of blog posts that we’re dropping on people.”Adam McQueen
